Digital Marketing Executive – Social Media & Performance Marketing

Company: DOT IT SERVICES

Location: Ahmedabad, Gujarat

Job Type: Full time | Work from Office

Experience: Minimum 1 year

Salary: ₹20,000 – ₹30,000 per month + Performance Incentives

About the Role

DOT IT SERVICES is looking for a creative, analytical and result-oriented Digital Marketing Executive to manage and grow our digital presence across social media, paid advertising, search, content and lead-generation channels.

The ideal candidate should have at least 1 year of hands-on digital marketing experience and be comfortable taking ownership of social media planning, content creation, Meta Ads, Google Ads, basic SEO, campaign tracking, lead generation and performance reporting.

This is a hands-on role for someone who enjoys combining creativity with data and performance marketing .

Key Responsibilities

Social Media & Content

- Plan monthly and weekly social media content calendars.
- Manage the company's presence across relevant platforms including LinkedIn, Instagram, Facebook, YouTube and other appropriate channels.
- Develop content ideas aligned with DOT IT SERVICES' brand, services and target customers.
- Create social media posts and basic creatives using tools such as Canva.
- Create or coordinate reels, short-form videos and other visual content.
- Write engaging captions, post copy and calls-to-action.
- Schedule and publish content consistently.
- Monitor comments, messages, engagement and relevant industry trends.
- Analyse content performance and continuously improve the content strategy.

Paid Advertising & Lead Generation

- Plan, launch, manage and optimize Meta Ads campaigns.
- Plan, launch, manage and optimize Google Ads campaigns.
- Create campaigns focused on lead generation, website conversions and business growth.
- Conduct audience, keyword, creative and ad-copy testing.




- Monitor advertising budgets and campaign performance.
- Track key metrics including CPC, CTR, CPL, conversion rate and lead quality.
- Coordinate landing pages, creatives and campaign messaging.
- Continuously optimize campaigns based on performance data.

SEO & Website Marketing

- Support basic on-page SEO activities.
- Conduct basic keyword research.
- Work with Google Search Console and Google Analytics.
- Assist with optimization of website pages, landing pages and marketing content.
- Coordinate blogs and other SEO-focused content.
- Monitor organic traffic and lead-generation performance.

Lead Tracking & Conversion

- Monitor leads generated from website forms, paid campaigns, organic social media and search.
- Ensure marketing sources and campaigns are correctly tracked.
- Coordinate qualified leads with the Business Development/Sales team.
- Maintain accurate marketing and lead-source records.
- Track lead progression from inquiry to opportunity and customer.
- Analyse which channels and campaigns generate the highest-quality opportunities.

Analytics & Reporting

- Prepare weekly and monthly digital-marketing reports.
- Track social media, website, advertising and lead-generation performance.
- Present key findings, challenges and improvement recommendations.
- Maintain marketing dashboards and campaign records.
- Use data to continuously improve future campaigns and content.

Required Skills & Experience
- Minimum 1 year of hands-on digital marketing experience .




- Experience managing business social-media accounts.
- Experience creating social-media content and content calendars.
- Working knowledge of Meta Ads Manager .
- Working knowledge of Google Ads .
- Basic understanding of SEO.
- Familiarity with Google Analytics / GA4 and Google Search Console.
- Experience with lead-generation campaigns.
- Ability to create social-media creatives using Canva or similar tools.
- Basic video/reel creation or editing ability is preferred.
- Good written English and content-writing skills.
- Understanding of marketing funnels and customer journeys.
- Strong analytical and reporting skills.
- Creative thinking with attention to detail.
- Ability to plan and execute work independently.
- Comfortable working from our Ahmedabad office.

Preferred Skills Experience with LinkedIn marketing, Google Tag Manager, CRM systems, email marketing, AI-assisted content tools, landing-page optimization, WordPress and marketing automation will be an advantage.

Compensation

₹20,000 – ₹30,000 per month , depending on relevant experience, hands-on skills, campaign knowledge, portfolio and interview performance.

Performance-based incentives will be additional to the fixed salary.

Compensation growth will be based on performance, campaign results, lead quality, business contribution and overall responsibility.

Work Location

DOT IT SERVICES

C-1314, Rajyash Rise, Vishala

Ahmedabad, Gujarat – 380007

Work Mode: Work from Office

Selection Process

Application Screening → Initial Interview → Portfolio/Previous Work Review → Digital Marketing Knowledge Interview → Practical Assignment → Final Interview.

- Candidates will be evaluated based on hands-on marketing skills, creativity, analytical ability, campaign knowledge, communication and demonstrated ability to generate measurable business results.

📌 Digital Marketing Executive (Ahmedabad)
🏢 DOT IT
📍 Ahmedabad