Role Overview The candidate will be responsible for managing and growing UNHYNGED's website, e-commerce platforms, social media channels, digital marketing, online marketplaces, and overall digital presence.

This is a hands-on role for someone who understands both creative brand building and performance-driven marketing and can independently execute, analyse, and improve online marketing activities.

Key Responsibilities

1. E-Commerce & Website Management

* Manage the UNHYNGED website on a day-to-day basis.
- Upload and manage recent products, product descriptions, images, pricing, discounts, inventory, collections, and banners.
- Ensure the website is updated, visually appealing, easy to navigate, and conversion-friendly.
- Monitor website performance, traffic, conversion rates, sales, and customer behaviour.
- Identify and implement improvements to increase website conversions and average order value.
- Manage website offers, promotional campaigns, landing pages, and seasonal launches.
- Coordinate with developers/agencies for website updates and technical requirements.
- Monitor and resolve issues related to products, payments, checkout, inventory, and website functionality.

1. Marketplace Management

Manage and optimise UNHYNGED's presence across relevant online marketplaces such as:
- Myntra
- Amazon
- Flipkart
- Ajio
- Tata CLiQ
- Other relevant fashion marketplaces

Responsibilities include

- Product listing and catalogue management.
- Pricing and promotional management.
- Inventory coordination.
- Marketplace campaign participation.
- Search visibility and catalogue optimisation.
- Monitoring sales and marketplace performance.




- Identifying opportunities to increase marketplace revenue.
- Coordinating with marketplace account managers when required.

1. Social Media Management

Take complete ownership of UNHYNGED's social media presence, primarily:
- Instagram
- Facebook
- Pinterest
- LinkedIn / other relevant platforms

Responsibilities include

- Develop monthly content calendars.
- Plan reels, posts, carousels, stories, launches, campaigns, and other content.
- Coordinate with photographers, designers, models, creators, and influencers.
- Write captions, hooks, CTAs, and social media copy.
- Ensure consistent brand communication and visual identity.
- Track social media growth and engagement.
- Identify relevant trends and content opportunities.
- Build strategies to increase reach, engagement, followers, and website traffic.

1. Digital Marketing & Performance Marketing

* Plan and execute digital marketing campaigns across Meta, Google, and other relevant platforms.
- Manage Meta Ads and Google Ads either independently or in coordination with an external agency.
- Monitor campaign performance, ROAS, CAC, CTR, CPC, CPM, conversions, and revenue.
- Develop retargeting and customer acquisition campaigns.
- Create campaigns around product launches, sales, festivals, and seasonal collections.
- Continuously test creatives, audiences, offers, and campaigns to improve performance.
- Track marketing spend and prepare performance reports.

1. SEO & Online Visibility

* Implement basic on-page SEO for the website.
- Optimise product titles, descriptions, URLs, metadata, and relevant keywords.
- Conduct keyword research for fashion/e-commerce search terms.
- Improve organic visibility and website traffic.

📌 Digital Marketing & E-commerce Manager (Noida)
🏢 Daivik Crafts And Artisans
📍 Noida