Company Description Abybaby Events Private Limited is a branding, marketing, and communication agency focused on effectively connecting clients with their target customers. The agency works with brands across India, helping them grow by developing clear, impactful ideas and solving diverse business and marketing challenges. Abybaby emphasizes sales growth and increased reach for clients through tailored strategies and innovative campaigns.

Its result-oriented approach, industry experience, and commitment to meaningful customer engagement enable Abybaby to stand out in a highly competitive market.

Role Description This full-time Digital Marketer role is an in office position based in the Kolkata metropolitan area.

The Digital

Marketer will plan, execute, and optimize online marketing campaigns across social media, search, and other digital channels to support branding and lead generation objectives. Daily tasks include managing social media accounts, creating and scheduling content, tracking campaign performance through web analytics tools, and preparing reports with actionable insights. The role also involves coordinating with internal teams to align digital strategies with broader marketing initiatives,



identifying new opportunities for online engagement, and staying current with digital marketing trends and best practices.

Qualifications

- Strong skills in Digital Marketing and Marketing, with experience in planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing, including content creation, community management, and platform-specific strategies.
- Experience in Lead Generation through digital channels, such as paid ads, email campaigns, and landing page optimization.
- Ability to use Web Analytics tools to monitor performance, interpret data, and recommend improvements.
- Valuable written and verbal communication skills, with attention to detail and brand consistency.
- Ability to work collaboratively in an on-site team workplace and manage multiple projects and deadlines.
- Familiarity with basic design tools or coordination with creative teams for campaign assets is an advantage.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in an agency or event marketing environment is preferred but not mandatory.

📌 Digital Marketer (India)
🏢 Abybaby Events Private
📍 India