WE ARE HIRING!Digital Marketer – E-commerce (GCC Markets)

Location: Mangalore, Karnataka

Company: WinsCart Technologies

Experience: Hands-on experience in Meta Ads and E-commerce Marketing

About the Role

We are looking for a skilled, performance-driven Digital Marketer specializing in Meta Ads for e-commerce businesses across the GCC markets — UAE, Oman, Qatar, and Bahrain.

The candidate will be responsible for driving website purchases and generating quality WhatsApp leads through Facebook and Instagram advertising, with a strong focus on maximum conversions at the lowest possible cost, even with limited advertising budgets.

Key Responsibilities

- Plan, launch, manage, and optimize Meta Ads campaigns for our e-commerce websites in the UAE, Oman, Qatar, and Bahrain.
- Run website sales and conversion campaigns to generate consistent online purchases.
- Create and optimize WhatsApp messaging campaigns to generate quality leads and customer enquiries.
- Manage relevant Meta campaign objectives, including Sales, Leads, Messaging, Retargeting, and Catalog Ads.
- Set up, configure, and troubleshoot Meta Pixel, Conversions API (CAPI), and website conversion events.
- Implement advanced tracking solutions to improve conversion measurement and campaign optimization.
- Explore and implement the latest Meta advertising features, AI-powered tools, automation options, and campaign optimization strategies.
- Conduct A/B testing of creatives, videos, ad copy, audiences, placements, and campaign structures.
- Optimize cost per purchase, cost per WhatsApp conversation, conversion rates,



and Return on Ad Spend (ROAS).
- Build retargeting campaigns for website visitors, product viewers, add-to-cart users, and previous customers.
- Manage multi-product campaigns and identify winning products, creatives, and target audiences.
- Monitor daily campaign performance and allocate budgets based on actual results.
- Continuously improve campaign performance while maintaining cost efficiency.

Required Skills & Expertise
- Strong practical knowledge of Meta Ads Manager for e-commerce businesses.
- Proven experience generating website purchases and WhatsApp leads through Facebook and Instagram Ads.
- Excellent understanding of Meta Pixel, Conversions API (CAPI), event tracking, and conversion optimization.
- Knowledge of Purchase, Initiate Checkout, Add to Cart, View Content, Lead, and messaging events.
- Experience with retargeting, custom audiences, lookalike audiences, and audience segmentation.
- Ability to optimize campaigns for low Cost Per Acquisition (CPA) and high ROAS.
- Knowledge of product catalogs, product feeds, dynamic product ads, and creative testing.
- Experience running campaigns targeting GCC customers, particularly in the UAE, Oman, Qatar, and Bahrain.




- Ability to identify tracking issues, analyze campaign data, and implement current Meta tools and technologies to improve performance.
- Familiarity with e-commerce platforms, landing pages, conversion funnels, and website analytics.

Who We Are Looking For We need a hands-on performance marketer who can deliver measurable results, not someone who only knows how to boost posts or run basic advertising campaigns.

The ideal candidate must understand the complete e-commerce conversion funnel, from ad impressions and clicks to website purchases and WhatsApp enquiries.

You should be proactive in testing new strategies, identifying winning products, solving tracking problems, and finding innovative ways to generate more conversions without unnecessarily increasing advertising spend.

Your success will be measured by conversions, cost efficiency, and revenue growth—not just the advertising budget spent.

How to Apply

Interested candidates can send their updated resume to:

[email protected]

Please include details of your previous e-commerce advertising campaigns, including:

- GCC markets managed
- Monthly advertising budget handled
- Website purchases and cost per purchase
- WhatsApp lead volume and cost per lead
- ROAS achieved
- Experience with Meta Pixel and CAPI

If you know how to turn a limited advertising budget into profitable e-commerce sales, we want to hear from you! Apply now: [email protected]

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Digital Marketer – eCommerce (GCC Markets) (Mangalore)
🏢 WinsCart
📍 Mangalore