Roles and Responsibilities

- Analyze performance metrics using Google Analytics to identify areas of improvement.
- Manage paid advertising campaigns on Google Ads, Facebook Ads Manager, and Instagram Ads.
- Optimize website elements such as meta tags, headings, URLs to improve search engine rankings.
- Create video content for YouTube channel, Facebook videos, Instagram reels, and other platforms. Video & Reel Content Creation (High Priority) Video Repurposing & Clipping, Editing & Motion Graphics
- Develop high-quality digital content (blog posts, articles, social media posts) to engage target audience. Static Ad Creative & Visual Design (High Priority) , Organic Carousels & Infographics , Thumbnail Design
- Newsletters & Announcements: Draft and broadcast weekly educational newsletters, job board digests, and product/textbook promotion emails.
- Email Marketing & Lead Nurturing: Build and manage automated email drip campaigns, including welcome series, exam countdown alerts, lead-magnet deliveries, and course enrolment reminders
- Facebook Groups & Community Engagement

📌 Digital Content Creator & Performance Marketing Specialist (Bengaluru)
🏢 HCI
📍 Bengaluru