Role & responsibilities

1. Marketing Strategy &
- Planning

- Develop and implement annual marketing strategies aligned with business, sales and revenue objectives.

- Prepare annual marketing calendars covering project launches, campaigns, events, promotions and brand initiatives.

- Develop go-to-market strategies and positioning for residential, commercial and retail projects.

1. Real Estate Project Marketing &
- Launches

- Lead end-to-end marketing for real estate projects from pre-launch to launch and post-launch.

- Develop project communication, collaterals and promotional strategies.

- Coordinate with Sales, Projects, Design and other stakeholders to ensure timely execution of project marketing activities.

1. Brand Management &
- Communication

- Strengthen and maintain corporate and project brand positioning.

- Ensure consistency of brand communication across ATL, BTL, digital, social media, outdoor and other platforms.

- Develop cutting-edge communication strategies based on consumer insights and competitive analysis.

1. ATL, BTL &
- Digital Marketing

- Plan and execute integrated ATL, BTL, digital and social media campaigns.

- Drive customer engagement, lead generation, brand awareness and project visibility.

- Monitor campaign performance and optimize marketing initiatives based on results.

1. Events, Promotions &
- Customer Engagement

- Conceptualize and execute events, launches, shopping festivals, activations and promotional campaigns.

- Develop customer engagement initiatives to enhance footfall, brand visibility and consumer experience.

- Coordinate with brands, partners, agencies and internal teams for successful execution.

1. Revenue Generation &
- Leasing Support

- Generate incremental revenue through events, sponsorships, BTL activities, signage and promotional opportunities.

- Support leasing and commercial business objectives through targeted marketing initiatives.





- Develop strategic partnerships and corporate alliances to create additional business opportunities.

1. Marketing Budget &
- ROI Management

- Prepare and manage annual and project-wise marketing budgets.

- Monitor Budget vs. Actual expenditure and ensure effective utilization of marketing resources.

- Evaluate campaign ROI and identify opportunities for cost optimization and revenue enhancement.

1. Market Research &
- Competitive Intelligence

- Conduct market research, consumer analysis and competitor benchmarking.

- Identify emerging market trends, consumer preferences and new marketing opportunities.

- Use market insights to improve project positioning, communication and campaign effectiveness.

1. Agency, Vendor &
- Stakeholder Management

- Manage creative, digital, PR, media, production and event agencies.

- Coordinate with Sales, Leasing, Finance, Legal, Projects, Design and senior management.

- Ensure timely approvals, documentation, campaign execution and delivery of marketing requirements.

1. Team Leadership &
- Marketing Operations

- Lead, mentor and manage the marketing team and external agency resources.

- Establish KRAs, review performance and drive a culture of innovation and accountability.

- Maintain project trackers, marketing calendars, MIS and management reports while ensuring smooth day-to-day marketing operations.

Preferred candidate profile

Qualification

- Graduate or postgraduate qualification in Marketing, Business Administration, Advertising, Public Relations, or a related discipline.

- MBA/PGDM in Marketing would be preferred.

Experience

- Extensive experience in marketing, brand management, business development, or marketing operations.

- Relevant experience in real estate, commercial developments, shopping malls, retail, or customer-facing businesses.

- Experience in managing integrated marketing campaigns, project launches, events, and brand communication.

- Experience in marketing budget management, revenue generation, agency management, and stakeholder coordination.

- Experience in leading marketing teams and managing multiple projects simultaneously.

📌 DGM/General Manager - Marketing (Gurugram)
🏢 Lavish Buildmart
📍 Gurugram