JOB DESCRIPTION

I. JOB DETAILS

Job Title

Assistant/ Deputy Manager (BTL) - Sales & Marketing

Reporting Supervisor

Unit Head (Marketing) Sales & Marketing

II. JOB PURPOSE

Responsible for complete branding, digital assets management and communication for the unit.

III. KEY RESPONSIBILITIES

Core Responsibilities

- Plan and execute health awareness initiatives such as health check-up camps, OPD camps, RWAs programs, school/college outreach, and community health initiatives.
- Build relationships with schools, colleges, market associations and NGOs for health talks, wellness programs, and medical check-ups.
- Identify high-potential residential pockets for outreach.
- Coordinate with doctors, nursing staff, and medical teams for camp planning, scheduling, and staffing.
- Grow the patient funnel by OPDs, health screenings, and doctor consultations.
- Manage all communication and documentation for tie-ups and follow-ups.
- Coordinate printing and placement of standees, brochures, danglers, signage, hoardings, and display units.
- Ensure branding guidelines, medical compliance, and ethics code are followed.
- Track leads generated through outreach programs, health camps, and OPDs.
- Maintain daily MIS of Footfalls, Registrations,



Leads forwarded to consultant OPDs & Conversions
- Prepare daily/weekly/monthly reports for: Activity performance, Budget utilization
- Lead conversions and ROI
- Coordinate with RWAs, corporates, mall authorities, municipal bodies for permission

IV. KEY PERFORMANCE INDICATORS

Measurable Deliverables

- Ensuring brand guidelines.
- Ensuring regular meetings with doctors for breakthrough cases
- Ensuring timely closure of Media Opportunities
- Ensuring timely release of digital content
- Ensuring timely payment of the vendors

V. JOB REQUIREMENTS

Minimum Qualifications

Any Graduate / MBA in Marketing

Experience

More than 5 years of relevant experience in healthcare.

Behavioural Skills

- Positive Interpersonal skills.
- Good Creative Skills
- High Integrity levels
- Confident, Assertive, Problem solver & Motivator.

Technical Skills

- Creativity
- Data Management and Excel preparation
- Power Point Presentation
- Good PR Skills

Language Skills English & Hindi

VI. KEY INTERACTIONS

Key Internal Contacts

- Head Operations
- Sales & Marketing
- Functional Heads
- Clinicians
- HODs

Key External Contacts

- Vendors
- External agencies

📌 Deputy Manager (ATL/BTL) - Sales & Marketing (Camps)
🏢 Max Healthcare, Shalimar Bagh New Delhi
📍 Delhi