Role Overview

We are looking for an ambitious, hands-on Demand Generation & Marketing Specialist to be the foundational marketing driver for our business. In this role, you will lead end-to-end lead generation efforts across residential (B2C) and commercial/industrial (C&I; / B2B) segments. This is not a high-level theoretical branding desk job; you will own campaign setup, audience targeting, direct outreach, and lead qualification to feed qualified opportunities directly to our solar technical and sales consultants.

Key Responsibilities:

Residential Lead Generation (B2C):

Plan, launch, and optimize hyper-local lead generation campaigns on Meta (Facebook & Instagram) and Google Search targeting homeowners. Drive community-level direct marketing initiatives, including WhatsApp broadcast workflows, society tie-ups, and localized offline activations. Monitor and optimize ad metrics (Cost Per Lead, Click-Through Rates, and Form Quality).

Commercial & Industrial Prospecting (C&I; / B2B):

Map local industrial zones, commercial clusters, educational institutions, and manufacturing units. Execute outbound multi-channel outreach (cold calling, targeted email sequences, and LinkedIn outreach) to book site-assessment meetings with decision-makers. Create tailored pitch collaterals highlighting ROI, payback periods,



and operational power savings.

Content & Proof Assets:

Coordinate with in office technical teams to capture installation photos, site videos, and generation data to produce high-converting ad creatives and case studies using Canva.

Lead Management & Handoff: Quickly qualify inbound inquiries and log them into the CRM/tracker. Coordinate seamless scheduling between interested leads and our technical consulting team.

Candidate Requirements Experience:

2 to 4 years of proven hands-on experience in performance marketing, direct marketing, or demand generation. Industry Background: Direct exposure to the solar rooftop, renewable energy, electrical equipment, real estate, or home improvement sectors is strongly preferred.

Technical Skills: Hands-on proficiency with Meta Ads Manager and Google Ads. Familiarity with B2B prospecting tools, LinkedIn outreach, and CRM tracking. Basic creative skills in Canva for fast collateral and banner generation.

Mindset: Proactive, metrics-driven, and comfortable with both digital campaign management and direct outreach.

Languages: Fluency in English, Gujarati, Hindi and Marathi. (local language proficiency is essential for direct homeowner and vendor communication).

📌 Demand Generation & Marketing Specialist (Vadodara)
🏢 Sesworld Solar (india)
📍 Vadodara