Job Description Job Description - Influencer Marketing About the Role We are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build strong creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking. The ideal candidate should have hands-on experience managing influencer campaigns and a strong understanding of social media, content creation, and the creator ecosystem. Roles & Responsibilities Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms. Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences. Develop campaign concepts,
creative briefs and influencer communication. Manage creator relationships, negotiations, deliverables and timelines. Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution. Oversee content production, shoots, approvals and revisions. Track campaign deliverables, engagement, reach, views and other performance metrics. Analyse campaign performance and prepare reports with actionable insights. Build and maintain long-term relationships with key influencers and creators. Identify recent creators, content trends and opportunities to strengthen brand visibility. Support