? – D2C E-Commerce Head Job Title: D2C E-Commerce Head

Location: Gurugram, Haryana

Experience: 8–12 Years

Employment Type: Full time

CTC: Up to ₹24 LPA

About the Role We are looking for an experienced and result-oriented D2C E-Commerce Head to lead and scale the company's direct-to-consumer business.

The candidate will be responsible for driving online revenue, customer acquisition and retention, e-commerce conversion, website performance and overall D2C profitability.

The ideal candidate should have strong hands-on experience in Shopify, performance marketing, e-commerce operations, analytics, conversion optimization and P&L; management. Experience in footwear, fashion, lifestyle or consumer brands will be preferred.

Key Responsibilities1. D2C Business Strategy

- Develop and execute the overall D2C growth strategy.
- Own D2C revenue, profitability and customer acquisition targets.
- Identify growth opportunities across products, channels and customer segments.
- Develop annual, quarterly and monthly e-commerce business plans.
- Monitor market trends, customer behaviour and competitor activity.

2. E-Commerce Website Management
- Own the end-to-end performance of the D2C website, preferably Shopify.
- Improve conversion rate, AOV, customer journey and UX.
- Manage product listings, collections, merchandising, pricing, promotions and landing pages.
- Optimize website speed, mobile experience, payments and checkout.

3.

Performance

Marketing

- Lead performance marketing across Meta, Google, YouTube and other relevant platforms.
- Drive customer acquisition, retargeting, remarketing and retention.
- Monitor and optimize ROAS, CAC, CTR, CPC, CVR, AOV, LTV and contribution margin.
- Manage marketing budgets and agency performance.

4. Revenue &





• Conversion Growth

- Drive online sales through merchandising, promotions, offers and campaigns.
- Analyze the complete e-commerce funnel.
- Conduct A/B testing and CRO initiatives.
- Increase repeat purchases and customer lifetime value.
- Plan festive, launch, sale and new-product campaigns.

5. Analytics &

• Business Intelligence

- Track daily, weekly and monthly D2C performance.
- Build dashboards covering revenue, orders, traffic, conversion, CAC, ROAS, AOV, retention and profitability.
- Use data and customer insights to drive business decisions.
- Present performance and growth plans to senior management.

6. Product &

• Merchandising

- Optimize online product assortment.
- Identify best-selling, slow-moving and high-potential products.
- Develop product launch and merchandising strategies.
- Coordinate inventory planning with supply chain and warehouse teams.
- Reduce stock-outs, cancellations and inventory-related revenue leakage.

7.

Customer

Experience &

• Retention

- Improve the complete D2C customer journey.
- Reduce returns, cancellations, complaints and delivery issues.
- Develop CRM strategies for retention and reactivation.
- Drive Email, WhatsApp and SMS campaigns.
- Track repeat purchase rate and customer lifetime value.

8. Operations &

• Cross-Functional Coordination

- Coordinate with marketing, creative, product, finance, warehouse, logistics,



technology and customer service teams.
- Ensure smooth order processing, fulfilment, delivery, returns and refunds.
- Work with logistics partners and payment gateways.
- Build scalable D2C processes.

9. Team &

• Agency Management

- Build, manage and mentor the D2C/e-commerce team.
- Set KRAs and performance targets.
- Manage agencies, technology partners, freelancers and vendors.
- Ensure timely execution of campaigns and business initiatives.

Key KPIs
- D2C Revenue Growth
- Gross / Contribution Margin
- Website Conversion Rate
- CAC
- ROAS
- AOV
- LTV
- Repeat Purchase Rate
- New Customer Acquisition
- Website Traffic &

• Engagement

- Cart Abandonment Rate
- Return &

• Cancellation Rate

- Inventory Availability
- Overall D2C Profitability

Required Skills &

Qualifications

- Bachelor's degree in Marketing, Business Administration, E-Commerce or related field

• MBA preferred.

- 8–12 years of relevant D2C / E-commerce experience.
- Strong experience with Shopify or similar D2C platforms.
- Strong knowledge of Meta Ads, Google Ads, GA4, CRM, SEO and CRO.
- Strong commercial and analytical understanding of D2C business models.
- Experience managing revenue targets and marketing budgets.
- Strong understanding of e-commerce metrics and customer acquisition economics.
- Excellent communication, leadership, negotiation and stakeholder-management skills.
- Strong Excel/Google Sheets and data-analysis skills.

? How to Apply Interested candidates can share their updated CV at:

[email protected]

Subject: Application – D2C E-Commerce Head | Gurugram The Life of HR - Solutions

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