: CRM Administrator & Analytics

We are looking for an experienced CRM Administrator & Analytics professional with 5+ years of experience to manage and optimize the CRM operations for the Admissions function. The candidate will be responsible for CRM administration, lead management, data accuracy, reporting, dashboards,

automation, and admissions funnel analytics.

The role will involve managing the complete lead lifecycle from lead generation to application and admission, ensuring eective lead allocation, follow-ups, data hygiene, and accurate reporting.

The candidate will work closely with the Admissions, Marketing, Digital Marketing, IT, and CRM vendor teams to ensure seamless CRM operations and provide actionable insights to improve admissions performance.

Key Responsibilities

Manage day-to-day administration and conguration of the admissions CRM.

Manage lead sources, campaigns, programs, workows, user access, lead stages, and lead assignment rules.

Monitor and optimize lead allocation through round-robin, program-wise, source-wise, and territory-wise assignment.

¢ Ensure accurate capture and tracking of leads from website, Google, Meta, organic, referrals,

outreach, events, and other sources.

¢ Maintain CRM data quality, identify duplicates, and ensure proper source, campaign, UTM, and program tagging.

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Track the complete admissions funnel from Lead Application Payment Admission.

¢ Develop and maintain daily, weekly, and monthly MIS reports and management dashboards.

¢ Analyze lead, application, admission, conversion, counselor, program, source, campaign, and geographic performance.

¢ Track marketing metrics including leads, CPL, applications, CPA, conversion rates, and admissions.





¢ Identify conversion gaps and provide actionable insights to the Admissions and Marketing teams.

¢ Develop dashboards using Excel, Power BI, Looker Studio, or similar analytics tools.

¢ Manage CRM automation for lead assignment, follow-ups, reminders, escalations, application reminders, payment reminders, and lead reactivation.

¢ Coordinate CRM integrations with website, telephony, WhatsApp, email/SMS, payment gateway,

Google Ads, Meta Ads, GA4, and other platforms.

¢ Work with CRM vendors and IT teams on system enhancements, troubleshooting, integrations,

and new requirements.

¢ Conduct CRM audits and ensure adherence to dened processes and SOPs.

¢ Train admissions teams on CRM usage, data discipline, reporting, and best practices.

¢ Continuously identify opportunities to improve CRM processes, automation, data quality, and admissions conversion.

Experience & Skills

¢ Minimum 5 years of experience in CRM administration, CRM analytics, admissions technology,

marketing analytics, or a similar role.

¢ Experience in Higher Education, EdTech, or Admissions CRM will be preferred.

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¢ Hands-on experience with Meritto/NoPaperForms or similar CRM platforms is preferred.

¢ Strong knowledge of Advanced Excel, data analysis, MIS, dashboards, and reporting.

¢ Experience with Power BI, Looker Studio, Tableau, or similar tools.

¢ Working knowledge of Google Ads, Meta Ads, GA4, UTM tracking, and campaign attribution.

¢ Understanding of CRM automation, APIs, integrations, and data management.

¢ Basic SQL knowledge will be an added advantage.

¢ Solid analytical, problem-solving, communication, and stakeholder-management skills.

¢ Ability to work in a fast-paced admissions environment and handle large volumes of lead and student data.

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📌 CRM Sr. Executive / Assistant Manager (AM) / Deputy Manager (DM)
🏢 Sreenidhi Institute of Science & Technology,
📍 Ghatkesar