Creative Strategist:

Location: Mumbai | Work From Office

Experience: 2–5 Years

Employment Type: Full-time

About Discovr AI:

Discovr AI is an AI-native creator advertising platform helping brands and agencies plan, execute, and measure creator campaigns at scale. We combine creator intelligence, AI-powered workflows, campaign execution and performance analytics to make creator marketing more measurable and outcome-driven.

About the role:

We are looking for a Brand Strategist who can translate brand and business objectives into compelling creator-led marketing strategies.

You will work closely with brands, creators, sales, campaign teams and internal stakeholders to understand the problem, build the right creator strategy, develop campaign narratives and ensure every recommendation is backed by audience and performance insights.

What you'll do:

- Understand brand objectives, target audiences, consumer insights and campaign goals.
- Develop end-to-end influencer and creator marketing strategies across Instagram, YouTube and emerging platforms.
- Build campaign concepts, creator narratives, content directions and strategic recommendations.
- Identify the right creator profiles based on audience fit, content relevance, brand alignment and campaign objectives.
- Develop pitch decks, campaign proposals and strategic presentations for brands.
- Use creator,



audience and campaign data to strengthen recommendations and measure potential impact.
- Translate client briefs into clear creator strategies and actionable campaign plans.
- Work with Sales and Account/Campaign teams to take strategies from pitch to execution.
- Track creator and category trends, competitor activity, cultural moments and emerging content formats.
- Present strategic thinking and recommendations confidently to clients and internal stakeholders.
- Continuously refine campaign strategies based on performance data and learnings.

What we're looking for:

- 2–5 years of experience in brand strategy, digital marketing, influencer marketing, creative strategy, social media strategy or advertising.
- Strong understanding of brands, consumers, social media and the creator economy.
- Experience working on influencer/creator campaigns or digital-first brand campaigns.
- Strong strategic and storytelling skills with the ability to turn insights into campaign ideas.
- Excellent presentation, communication and client-facing skills.
- Strong analytical thinking and ability to work with campaign/consumer data.
- Ability to manage multiple briefs and work in a fast-paced startup workplace.
- Strong understanding of Instagram and YouTube; familiarity with emerging creator platforms is a plus.

Please share your CV and portfolio at [email protected]

Immediate joiners are preferred.

📌 Creative Strategist (Mumbai)
🏢 Discovr AI
📍 Mumbai