Job Title: Creative Lead – Political Branding & Campaign Media

Location: Mohali, Punjab (On-site)

Experience: 4+ Years in Creative Strategy / Art Direction / Media Production

Notice Period: Immediate Joiner Preferred

About the Role

We are looking for a sharp, culturally tuned-in, and politically savvy Creative Lead to drive the visual identity, brand messaging, and creative strategy for high-stakes political campaigns across Punjab.

As Creative Lead, you will be the brain behind narrative-building visual concepts, viral social media creatives, campaign posters, and video formats. You will bridge deep local political nuance with modern design aesthetics, directing a team of graphic designers and video editors to produce high-impact, conversation-starting content.

Key Responsibilities

- Creative Strategy & Conceptualization: Ideate and design end-to-end visual campaigns, infographics, carousels, thumbnail concepts, billboard designs, and digital assets tailored for political branding.
- Team Leadership & Art Direction: Guide and mentor a team of Graphic Designers and Motion/Video Editors. Translate complex political narratives and policy points into clear, visually compelling creative briefs.
- Political & Cultural Acumen: Deep understanding of Punjab’s socio-political dynamics, cultural nuances, regional idioms, and audience sentiment to ensure content resonates authentically across rural and urban demographics.
- Viral Content Production: Stay ahead of social media trends (Instagram Reels,



X/Twitter graphics, Facebook banners, WhatsApp broadcast media) to create catchy, hook-driven content optimized for high engagement and shareability.
- Rapid Response Media: Conceptualize and direct fast-turnaround creatives in response to real-time political developments, news cycles, and trending debates.
- Quality Assurance: Ensure high aesthetic standards, consistent brand language, visual consistency, and message clarity across all released media.

Requirements & Qualifications

- Location & Background: Must be native/based in or thoroughly familiar with Punjab (fluency in Punjabi language and cultural context is essential).
- Political Nuance: Solid interest and hands-on experience in political communication, advocacy, news media, or public affairs visual design.
- Leadership Experience: Prior experience managing or guiding visual designers, video editors, or multimedia teams in an agency, media house, or political campaign setting.
- Social Media Native: Deep knowledge of platform-specific design specs, visual hooks, copy-design balance, and content performance mechanics on X, Instagram, Facebook, and WhatsApp.
- Portfolio: A portfolio demonstrating visual storytelling, creative campaign conceptualization, art direction, and high-engagement digital assets.
- Availability: Immediate joiners (0–15 days notice) will be strongly preferred.

Pay: ₹545,996.36 - ₹741,104.47 per year

Work Location: In person

📌 Creative Lead (Sahibzada Ajit Singh Nagar)
🏢 PACWIN
📍 Sahibzada Ajit Singh Nagar