Creative Lead – Design, Social & ContentAbout the Role

We are looking for a Creative Lead to drive the creative direction for Isharya and Indinoor across social media, campaigns, digital, e-commerce and brand communication.

This is a hands-on creative role for someone with a strong graphic design foundation who can also think beyond design execution. The ideal candidate should be able to take an idea from concept to final execution, while guiding the team and shaping how the brands look and communicate across platforms.

Key Responsibilities

1. Creative Direction

- Own the creative direction and visual language for Isharya and Indinoor.
- Develop campaign concepts, creative ideas, moodboards and visual directions.
- Ensure consistency across social media, campaigns, digital, e-commerce and marketing communication.
- Bring fresh ideas inspired by fashion, culture, trends and visual storytelling.

2. Graphic Design

- Lead design direction across social, campaigns, website, e-commerce, performance marketing and other brand communication.
- Strong hands-on understanding of Photoshop, Illustrator, typography, layout, composition and image editing.
- Work on designs when required and review the team's creative output.
- Maintain a high standard of visual quality and brand consistency.

3. Social Media & Content

- Shape the creative direction for social media in partnership with the social/content team.
- Develop ideas for Reels, statics, carousels, stories and social campaigns.
- Identify relevant fashion, cultural and social trends and turn them into brand-relevant content.
- Ensure content is visually strong, engaging and aligned with each brand.

4. Campaigns & Shoots

- Conceptualise and lead creative direction for campaign, e-commerce and social shoots.
- Develop moodboards, references, styling and art direction.
- Work with photographers, stylists, models, production teams and agencies to execute the creative vision.
- Ensure shoots deliver strong brand and performance-oriented content.

5. Performance Creative





- Develop creative concepts and assets for paid media and performance marketing.
- Use performance insights to improve creative formats, hooks, messaging and visual direction.

6. Team Management

- Lead, mentor and guide the creative team.
- Set clear briefs, timelines and creative expectations.
- Review work and provide feedback to maintain quality.
- Manage external designers, agencies and creative partners when required.

7. Cross-Functional Collaboration

- Work closely with Marketing, Social, Influencer, PR, E-commerce and Performance teams.
- Translate business and marketing briefs into strong creative ideas and executions.
- Manage multiple projects while maintaining quality and timelines.

What We're Looking For
- 6+ years of experience in graphic design, creative direction, fashion, jewellery, lifestyle or a related creative field.
- Strong core graphic design skills with hands-on proficiency in Photoshop and Illustrator.
- Strong understanding of typography, layout, composition, visual communication and image editing.
- Experience in campaign conceptualisation, social content and shoot direction.
- Strong understanding of social media and digital-first creative formats.
- Strong visual sense with an eye for fashion, trends and aesthetics.
- Experience managing or mentoring a creative team.
- Ability to take a brief from concept → moodboard → creative direction → design → final execution.
- Strong communication and stakeholder-management skills.
- Comfortable working in a fast-paced, collaborative setting.

The Profile We're Looking For We are looking for someone who is more than a graphic designer.

Someone who has strong design skills but can also think conceptually, build campaign ideas, direct social content, contribute to shoots and lead a creative team.

The person should be comfortable moving between design execution and creative direction and should be able to turn a brief into a strong, cohesive brand idea across multiple platforms.

Pay: From ₹75,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Creative Lead – Design, Social & Content (Mumbai)
🏢 Indinoor
📍 Mumbai