Copywriter – Science, Wellness & Brand Content

About the Role

We’re looking for a Copywriter who can make science sound simple, sharp, and impossible to scroll past.

You’ll work at the intersection of science, wellness, consumer psychology and culture, turning complex longevity and wellness concepts into consumer-first narratives that people can understand, remember and act on.

Your job? Make the complex feel obvious.

This role is for someone who thinks beyond just writing words — someone who understands why a message works, what the consumer needs to hear, and how to translate scientific credibility into clear, compelling communication.

Role & Responsibilities

UX/UI & Product Content

- Develop long- and short-form content across digital experiences.
- Write feature communication, science storytelling, product narratives and CTAs.
- Translate complex product and scientific information into intuitive, consumer-friendly language.

Website & Landing Pages

- Write crisp, consumer-first copy for websites, landing pages and product pages.
- Build messaging that balances clarity, conversion and scientific credibility.

Social Media

- Create hooks, captions, scripts and campaign copy.
- Make science and wellness relevant, engaging and easy to understand.
- Adapt messaging across formats while maintaining a consistent brand voice.

Performance Marketing

- Develop high-impact ad copy that communicates the right benefit quickly and clearly.
- Write and iterate copy based on campaign objectives and consumer response.
- Work closely with performance teams to improve messaging and conversion.

Retention & CRM

- Create engaging, conversion-focused communication for emailers, WhatsApp and consumer journey flows.
- Develop customer communication and service scripts while maintaining scientific integrity.
- Adapt messaging based on different stages of the consumer journey.

PR & Brand Stories

- Draft PR articles, founder-led narratives, interview responses and long-form brand content.




- Develop thought-leadership and brand stories that strengthen credibility and differentiation.

SEO & Editorial

- Write search-led blogs and educational content based on consumer questions and relevant keywords.
- Balance SEO requirements with readability, scientific accuracy and brand voice.
- Turn complex health and wellness topics into useful, engaging content.

New Initiatives

- Develop content for new product launches, campaigns, apps, guides, brochures and emerging brand experiences.
- Help shape messaging and communication frameworks for new initiatives from the ground up.

Who We’re Looking For

Someone who

- Has 4–5 years of relevant copywriting/content experience, preferably across consumer, wellness, health, nutrition, beauty, lifestyle or adjacent categories.
- Writes sharp and thinks deeper.
- Can simplify science without oversimplifying it.
- Understands that clarity builds trust.
- Can switch effortlessly between a 3-word headline and a detailed 1,000-word article.
- Can write for multiple formats - from a CTA and WhatsApp nudge to a Reel script, landing page and long-form article.
- Thinks about the consumer behind every piece of communication.
- Is curious about science, wellness, consumer psychology and culture.
- Asks, “What will the consumer understand?” before “Does this sound clever?”
- Has strong opinions on communication, backed by clear conceptual thinking.
- Understands that in health and wellness, every word needs to be both impactful and responsible.

You’ll Probably Love This Role If You enjoy moving between strategy and execution - figuring out what needs to be said, why it matters, and then finding the sharpest possible way to say it.

You’re equally comfortable writing

- A 4-word headline
- A product benefit
- A 30-second Reel
- A WhatsApp nudge
- A performance ad
- A founder narrative
- A 1,000-word science-led article

Most importantly, you care about making information clear, credible and compelling - without losing the science behind it.

📌 Copywriter (Gurugram)
🏢 Wellbeing Nutrition
📍 Gurugram