Responsibilities

- Write crisp, compelling, and conversion-focused copy across platforms (Website banners, landing pages, emailers, push notifications, paid ads, social media, product pages)
- Craft strong hooks and messaging frameworks for campaigns, launches, and sales moments
- Write high-performing Meta & Google ad copies with an understanding of platform nuances
- Develop long-form content, including SEO blogs, brand storytelling pieces, and educational content
- Collaborate closely with designers, performance marketers, and social media teams to ensure message clarity and visual alignment
- Translate campaign objectives into persuasive messaging tailored to audience segments
- Maintain consistency of brand tone across all touchpoints
- Continuously test and optimize copy based on performance data (CTR, CVR, scroll depth, retention)
- Ideate organic social media campaigns with strong narrative angles
- Conduct basic keyword research and integrate SEO best practices into content

Qualifications & Skills

- Bachelor’s degree in English, Journalism, Mass Communication,



Marketing, or related field
- 3–5 years of hands-on copywriting experience (D2C preferred)
- Robust understanding of consumer psychology and persuasive writing frameworks
- Ability to balance creativity with structured execution and performance tracking
- Experience writing across short-form and long-form formats
- Familiarity with Meta Ads, Google Ads, email marketing platforms, and basic SEO principles
- Strong editing and proofreading skills
- Ability to work in a fast-paced, high-ownership environment
- Portfolio showcasing a mix of ad copy, landing pages, emailers, and social content

We’re Looking for:

- A thinker who understands why copy works, not just how it sounds
- Someone who can simplify complex concepts into clear, compelling messaging
- A self-starter who thrives on experimentation and iteration
- A writer who understands that good copy is not just creative; it performs.

📌 Copywriter (Gurugram)
🏢 HealthKart
📍 Gurugram