Read JD carefully before applying!!

Job title: Ads copywriter

Location: Noida, Uttar pradesh.

Budget: 50k

Experience- 2- 3 years

(Candidates who have experience with Advertisement copywriting will only be selected)

ONLY FROM SKINCARE, BEAUTY, COSMETICS INDUSTRY.

01 | Performance & Conversion Copy

- Write compelling, conversion-focused copy for Meta Ads, Google Ads, emailers, landing pages, PDPs,

website banners and other digital touchpoints.
- Develop hooks, headlines, CTAs and messaging frameworks that capture attention and drive action.
- Create benefit-led product communication rooted in consumer needs and behaviour.

02 | Brand & Storytelling

- Translate product features, ingredients and consumer insights into simple, memorable and persuasive stories.
- Build and maintain a consistent SEREKO brand voice across all consumer-facing communication.
- Partner with designers, marketers and product teams to develop integrated campaign concepts.

03 | SEO & Content

- Write high-quality, SEO-optimised blogs, articles and long-form content.
- Understand keyword intent and incorporate keywords naturally without compromising readability or brand voice.
- Contribute to both on-page and off-page SEO initiatives.
- Stay updated on search trends, content formats and evolving SEO best practices.

04 | Data-Led Copywriting

- Review copy performance through metrics such as CTR, engagement,



conversion and other campaign KPIs.
- Use performance insights to continuously refine messaging and improve outcomes.
- Keep an eye on competitor communication, consumer trends and emerging D2C storytelling formats.

WHAT WE’RE LOOKING FOR

- 2–3 years of hands-on copywriting experience, preferably with a D2C/e-commerce brand or a digital agency working with D2C clients.
- Strong understanding of consumer psychology and direct-response copywriting.
- A portfolio demonstrating versatility across ads, product pages, websites, campaigns and SEO content.
- Strong command of grammar, language, tone and editing.
- Ability to simplify complex ideas and turn them into clear, compelling consumer communication.
- Comfortable working in a fast-paced workplace with multiple priorities and tight timelines.
- Understanding of keyword research and SEO content writing.
- Familiarity with Google Analytics, SEMrush, Ahrefs, SurferSEO or similar platforms will be an advantage.

YOU’LL HAVE AN EDGE IF YOU BRING

- Understanding of CRO and performance marketing.
- Experience writing for skincare, beauty, wellness or consumer brands.
- A strong instinct for branding, storytelling and cultural trends.
- Experience turning consumer insights into creative campaign concepts.
- A portfolio that makes us stop scrolling.

📌 Copywriter for advertisements (Noida)
🏢 cb team
📍 Noida