Content Writer & Social Media Executive

Location: Bangalore

Experience: 2–4 Years

We are looking for a Content Writer & Social Media Executive to create engaging, informative, and business-focused content while managing and strengthening our social media presence.

The ideal candidate will have strong content writing, social media, SEO, and digital communication skills , with the ability to understand technical and business topics and transform them into clear, engaging, and impactful content.

Key Responsibilities

Content Writing

- Create high-quality content for websites, blogs, landing pages, newsletters, brochures, and marketing materials.
- Research industry topics and develop original, SEO-friendly content.
- Create content related to certification, compliance, auditing, quality standards, training, and business services .
- Develop case studies, company profiles, success stories, and thought-leadership content.
- Proofread and edit content to ensure accuracy, clarity, grammar, tone, and consistency.
- Collaborate with internal teams to understand business requirements and develop relevant content.

Social Media Management

- Manage InterCert’s social media presence across LinkedIn, Instagram, Facebook, and YouTube .
- Plan and maintain a social media content calendar.
- Write engaging captions, posts, campaign content, and other social media copy.
- Create content around industry updates, certifications, company achievements, events, client success stories, and employee initiatives.
- Track social media performance and prepare reports on reach, engagement, followers, and leads.
- Identify relevant trends, hashtags, topics, and opportunities to improve organic visibility.
- Coordinate with graphic designers and video creators for social media campaigns and creatives.
- Support paid social media campaigns when required.

SEO & Digital Marketing





- Apply basic SEO principles, keyword research, on-page SEO, and content optimization techniques.
- Conduct competitor and industry content research.
- Work with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Ubersuggest , or similar platforms.
- Optimize existing content based on search performance and engagement data.
- Support broader digital marketing and content initiatives.

Required Skills

- Excellent written and verbal communication skills in English.
- Strong content writing, editing, and proofreading skills.
- Hands-on experience managing LinkedIn and other social media platforms.
- Good understanding of social media marketing and content strategy.
- Basic knowledge of SEO and digital marketing.
- Ability to independently research technical and business topics.
- Strong understanding of B2B content and professional communication , particularly for LinkedIn.
- Ability to manage multiple content projects and meet deadlines.
- Knowledge of Canva or similar design tools will be an advantage.

Preferred Candidate Profile

- 2–4 years of experience in Content Writing, Content Marketing, Social Media Marketing, or Digital Marketing .
- Experience working with B2B, consulting, certification, compliance, IT, SaaS, or professional-services companies will be preferred.
- Experience creating LinkedIn-focused B2B content will be an added advantage.
- Solid ability to work independently and collaborate effectively with marketing and business teams.
- Strong attention to detail with an ownership-driven approach to content execution.

Key Performance Indicators (KPIs)

- Website content quality and publishing consistency.
- Organic website traffic and SEO performance.
- Social media reach and engagement.
- LinkedIn follower and engagement growth.
- Content-generated leads.
- Campaign performance.
- Adherence to the content calendar and timely execution.

📌 Content Writer (Bengaluru)
🏢 Hireologist
📍 Bengaluru