PowerDrift is India's largest auto-lifestyle content brand, blending automotive passion with filmmaking. Part of CarDekho Group, it runs a large in-house production house and a veteran technical crew, and services over 80 OEMs with branded content, white-label films, TVCs, OOH and other content assets.

- Filmed in 26+ countries, with 3,000+ professional films and 30+ IPs rolled out.
- The largest automotive content creator team in India.
- First Indian automotive YouTube channel to reach 1M subscribers (2015), placing it in the top 1% of automotive channels worldwide; joined CarDekho in 2017 and crossed 2M subscribers in 2020.

Brand Strategist (Creative) · Pune (on-site, with travel)

PowerDrift is hiring a creative-first Brand Strategist to crack big ideas for the 80+ automotive and lifestyle brands we partner with. You'll turn business problems into bold brand platforms, campaigns and content IPs that live across YouTube, social, OTT, TV and OOH.

This role sits where strategy meets storytelling. You'll find the insight, build the idea, sell it to the client and stay with it through production — working with Brand Solutions, Client Servicing, Production and Post.

What You'll Own:

- Decode the real business problem behind every brief — audience, category, competition and culture — and sharpen it into a single-minded insight.
- Build brand platforms and positioning for OEM and lifestyle partners that give them a distinct voice in a crowded category.
- Plan the content ecosystem: which ideas live on YouTube, social, OTT, TV or OOH, and how they work together.




- Crack campaign and branded-content ideas that people talk about — from launch films and DVCs/TVCs to white-label films and long-running content IPs.
- Write the creative brief that inspires, and shape scripts and treatments with writers, directors and editors.
- Push work beyond automotive clichés, bringing references from film, culture, music and internet trends.
- Lead strategy and creative pitches, telling the story of an idea so clients buy into it.
- Partner with Brand Solutions to turn ideas into proposals that close, within budget and timelines.
- Act as a trusted advisor to brand and marketing teams beyond a single campaign.
- Guard the idea through production, so what's filmed and edited stays true to what was sold.
- Measure what worked — reach, engagement, brand lift — and feed learnings into the next idea.
- Travel as needed for client meetings, shoots and projects.

What We Expect You to Bring

- 4–6 years in brand strategy, creative strategy or account planning, ideally at a creative agency, content studio or media brand.
- A portfolio of big ideas that got made — campaigns, brand films or content IPs where you shaped both the strategy and the creative.




- A robust creative instinct: you can write a sharp line, sketch a film idea and tell good work from safe work.
- Compelling pitching and storytelling in front of senior marketing leaders.
- Comfort with commercial reality — budgets, timelines and multiple pitches running at once.
- Willingness to be based in Pune and travel for client meetings and shoots.

Good to Have:

- A passion for automobiles, motorsport or mobility culture.
- Experience creating video-first or digital-first branded content and IPs for YouTube and OTT.
- Hands-on scriptwriting or copywriting experience.
- Award-winning work at Cannes Lions, Effies, Goafest, Kyoorius or similar.

How You Work:

- You lead with ideas: every strategy you write ends in something people want to watch.
- You're curious beyond cars — film, fashion, music, gaming and internet culture all feed your thinking.
- You bring several bold routes to every pitch and can argue for the one you'd pick.
- You stay close to production, so the idea survives the edit.
- You give and take feedback openly in a flat, collaborative team.

Why This Role Is Interesting

- Ideas that get made: an in-house production house means your concepts go from deck to screen.
- Real reach: shape work for top brands in India's most-loved auto publication, with 2M+ YouTube subscribers.
- New territory: help take PowerDrift into OTT, TV, and non-automotive genres.
- Creative freedom: a flat hierarchy that rewards original thinking, where no two days look alike.

📌 Content Strategist (Pune)
🏢 PowerDrift
📍 Pune