Content Strategy

- Develop and execute content strategies aligned with brand and business objectives
- Build and manage content calendars across multiple brands and platforms
- Identify relevant topics, conversations, trends and opportunities
- Develop content pillars, themes and recurring content formats
- Ensure consistency in brand voice, positioning and messaging
- Create a healthy balance between planned, reactive and evergreen content
- Identify opportunities to strengthen leadership and thought leadership positioning

Content Development
- Develop ideas for social media, video, long-form content, articles, podcasts and other formats
- Turn complex subjects into simple, engaging and accessible content
- Develop strong hooks, narratives and storytelling structures
- Write and edit content across different formats
- Create content briefs for designers, video editors and other members of the media team
- Work with leadership and subject matter experts to extract meaningful stories and insights

Content Repurposing
- Identify multiple content opportunities from a single idea, conversation, interview, podcast or long-form piece
- Adapt ideas into relevant formats for different platforms
- Identify which ideas are best suited for video, written content, visual content or long-form formats
- Build a system where strong ideas can have a longer content life

Research & Editorial
- Conduct research for content and thought leadership
- Track developments across finance, business, investing, leadership and relevant industries
- Validate facts, data and claims before publication
- Identify interesting data points, examples, case studies and perspectives
- Maintain a high standard of editorial quality and accuracy

Collaboration
- Work closely with designers,



video editors and the distribution team
- Brief creative teams clearly and effectively
- Collaborate with leadership and internal stakeholders
- Participate in content reviews and editorial discussions
- Ensure ideas move smoothly from concept to execution

Content Performance
- Monitor content performance across platforms
- Identify patterns in topics, formats, hooks and audience behavior
- Use insights to improve future content
- Participate in regular content reviews
- Continuously experiment with new formats and approaches

Skills And Knowledge

What We Are Looking For

- Robust understanding of content strategy and digital media
- Excellent writing and editing skills
- Strong storytelling ability
- Ability to simplify complex ideas
- Good understanding of social media platforms and their content formats
- Strong research and editorial skills
- Ability to work with senior leadership and subject matter experts
- Curiosity about business, finance, investing, leadership and culture
- Strong understanding of what makes content relevant and engaging
- Ability to think strategically while also being hands-on
- Strong organisational and project management skills
- Ability to manage multiple content streams simultaneously

What Will Make You Stand Out
- Experience working with founder or leadership-led content
- Experience in finance, fintech, business, media or related sectors
- Experience with podcasts and long-form content
- Experience building thought leadership platforms
- Strong understanding of LinkedIn and professional audiences
- Experience developing content systems rather than only individual posts
- Ability to identify a strong story from a large amount of information
- A portfolio that demonstrates original thinking and solid editorial judgement

📌 Content Strategist (India)
🏢 prachay group
📍 India