We are looking for a dynamic Content &

- Creator Manager who understands the creator ecosystem and can work across influencer marketing, YouTube, content partnerships, and creator monetisation. The role will involve managing end-to-end influencer marketing initiatives while also identifying and developing new opportunities across Creator Growth &
- Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a solid understanding of how creators and content can be transformed into scalable business opportunities. This is a hands-on role that combines creator management, campaign execution, outreach, opportunity development, and ecosystem building.

What You'll Do:

1.

Influencer

Marketing &

- Creator Management

- Manage end-to-end influencer marketing campaigns across platforms and creator categories.

- Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines and execution.

- Identify relevant creators based on brand objectives, audience, content category and campaign requirements.

- Support creator negotiations, commercials, contracting and campaign coordination.

- Work closely with internal Influencer Marketing, Strategy, Operations and Account teams to ensure smooth campaign delivery.

- Build and maintain strong relationships with creators, talent managers and creator networks.

- Identify new and emerging creators who can be developed into long-term brand partners.

2.

Creator

Growth &

- YouTube Channel Development

- Support the growth of the Creator Growth &
- Monetisation (CG) business

by identifying and onboarding relevant YouTube channels, publishers and content partners.

- Conduct outreach to YouTube creators, publishers and channel owners to explore potential partnerships with AnyMind.

- Evaluate channels based on content quality, audience, scale, monetisation potential and brand suitability.

- Identify opportunities to monetise creator and publisher ecosystems through advertising, brand integrations, content partnerships and other revenue streams.





- Build a strong pipeline of YouTube channels and content partners across relevant categories.

- Develop long-term relationships with creators and publishers beyond individual campaigns.

3. AnyCreator Stream &

- YouTube Live

- Support the development and growth of AnyCreator Stream, AnyMind’s YouTube Live Streaming solution.

- Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform.

- Build relationships with streamers and understand their content, audience and monetisation requirements.

- Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations and customised formats.

4. Outreach &

- Business Opportunity Development

- Proactively conduct outreach to creators, YouTube channels, publishers, agencies and potential partners.

- Build and maintain a structured pipeline of creator, channel and content partnership opportunities.

- Explore current categories, creator segments and markets that can contribute to the growth of the Content &
- Creator business.

- Participate in client discussions, pitches and solution development where creator/content expertise is required.

- Work with the leadership team to identify new business opportunities across Influencer Marketing, Creator Growth, YouTube, Live Streaming and Affiliate/Commerce-led solutions.

- Support proposal development and commercial discussions when required, while the primary focus remains on opportunity identification and ecosystem development.

Who You Are:

- 3–6 years of experience in Influencer Marketing, Digital Media, YouTube, Creator Management, Content Partnerships, MCNs or the broader creator economy.

- Strong understanding of the Instagram &
- YouTube and creator ecosystem.

- Experience working directly with creators, influencers, publishers or talent managers.

- Hands-on experience in managing influencer marketing campaigns and creator deliverables.





- Understanding of YouTube channel monetisation, content formats and creator business models.

- Strong communication, relationship-building and outreach skills.

- Ability to identify opportunities and convert creator/content relationships into potential business opportunities.

- Good understanding of brand integrations, sponsorships and branded content.

- Strong project management skills with the ability to manage multiple creators, campaigns and stakeholders simultaneously.

- Comfortable working in a fast-paced environment with evolving priorities.

Good to Have:

- Existing relationships with YouTube creators, publishers, gaming creators or content partners.

- Experience with YouTube MCNs / channel management.

- Experience with YouTube Live Streaming or gaming content.

- Understanding of creator monetisation, content IPs and publisher partnerships.

- Exposure to affiliate marketing, creator commerce or performance-led creator solutions.

- Experience working with creator platforms, talent agencies or digital media companies.

- Strong interest in emerging creator formats, AI-led content and new monetisation models.

What This Role Offers

- Opportunity to work across Influencer Marketing, YouTube, Creator Growth and Live Streaming.

- Direct exposure to creators, publishers, brands and the broader digital content ecosystem.

- Opportunity to help build and scale new creator-led business opportunities within AnyMind.

- Exposure to emerging areas such as YouTube Live, creator monetisation, content IPs and creator commerce.

- A role that combines creator management, campaign execution, ecosystem development and strategic opportunity building.

Additional Benefits

- Competitive salary

- Annual paid leaves (30 days which includes casual leave, sick leave and earned leave).
- All-hands Meeting (after probation)
- Flexible working environment.
- Over and above Health Insurance for self, spouse, two children.

Insurance

Premium amount borne by the company.

- Working hours: 10 am - 6:30 pm (Mon - Fri).
- Online and offline company events (TGIF, birthday and holiday events, etc.).
- Events (TGIF, birthday and holiday events, etc.

- fun events at office

📌 Content & Creator Manager - Influencer Marketing (Delhi)
🏢 AnyMind Group
📍 Delhi