Key Responsibilities

1. Creative Development

- Develop original creative concepts and communication materials based on the annual campaign theme, brand essence and communication strategy.
- Design creatives for generating awareness for current activities and training runs.
- Design creatives for promoting and marketing Training plans and Social Impact programs of Hyderabad runners.
- Design creatives for promoting HRS running events, including participant communication materials, venue branding, signage, merchandise and race bibs, medals, certificates, T-shirts, race kits.
- Coordinate with third party agencies to make promotional and original videos and reels.
- Measure, Track and grow social media analytics and metrics, grow the SM channels organically with new initiatives.
- Design social media creatives, digital advertisements, website banners, emailers, presentations and promotional collateral.
- Produce production-ready artwork for print and digital applications.
- Continuously contribute fresh ideas that enhance the Hyderabad Marathon experience while remaining aligned with the annual campaign direction.

2. Creative Adaptation & Brand Consistency

- Adapt and localise master campaign creatives into multiple formats, sizes, and media for diverseaudiences, platforms, and communication channels, while ensuring consistency in typography, colourpalettes, imagery, layouts, and overall visual identity.
- Prepare and manage artwork across outdoor, digital, social, event, merchandise, print, and internal communication; coordinate revisions and version control to meet brand standards; and maintain the Hyderabad Runners brand asset library and creative archives.

Progressive Responsibilities (Growth into Creative Coordination)



As the role evolves, the successful candidate will progressively take ownership of managing the creative workflow across the organisation. Over time, serving as Hyderabad Runners' Creative Coordinator, ensuring seamless collaboration between marketing, events, sponsors, agencies and vendors to deliver world-class creative experiences.

Responsibilities will include:

- Coordinate with the appointed creative agency, photographers, videographers, illustrators, printers, production partners, and merchandise vendors to ensure timely delivery of campaign assets and smooth execution.
- Manage artwork approvals, production schedules, creative timelines, and act as the central liaison between internal stakeholders and external creative partners, reviewing output for quality, accuracy, and brand consistency.
- Develop headlines, captions, short‐form copy, presentations, sponsorship proposals, and event communication using AI tools, with appropriate human editing and refinement.
- Oversee digital asset libraries, version control, creative documentation, and project tracking; identify workflow improvements, automate repetitive tasks with AI‐powered tools, and proofread material for grammar, spelling, and factual accuracy.

Skills Required:

- Positive skills in graphic designing programs and design AI
- Additional Skills with video editing is a positive.
- Social Media savvy, track metrics, analytics and engagement
- Has an eye for good designs, articulation and articulation.
- Good in copy writing and corporate communications
- Team Player and deadline committed.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance

Work Location: In person

📌 Communications Executive (Hyderabad)
🏢 HYDERABAD RUNNERS SOCIETY
📍 Hyderabad