About The Opportunity A rapidly scaling D2C fashion-tech brand operating across India, we blend bold aesthetics with purpose-driven storytelling to build cult-like customer loyalty.
Our Communication
Manager will shape the brand’s voice across digital, social, and experiential channels — turning product launches, customer moments, and cultural narratives into shareable, scalable content that drives engagement and conversion.
Role & Responsibilities
- Lead the creation and execution of integrated communication campaigns across owned, earned, and paid media.
- Develop brand messaging frameworks, content calendars, and crisis comms protocols aligned with business goals.
- Collaborate with Design, Product, and Growth teams to turn product features, sustainability stories, and customer testimonials into compelling narratives.
- Manage external agencies and influencers to amplify brand reach, ensuring tone, visuals, and KPIs are on-brand.
- Track campaign performance via UTM,
engagement metrics, and sentiment analysis; optimize content strategy based on data.
- Act as brand guardian — audit all external comms for voice consistency, inclusivity, and market relevance.
Skills & Qualifications
- Must-Have
- Adobe Creative Suite
- Canva
- Meta Business Suite
- Google Analytics
- Mailchimp
- Notion
- Asana
- Instagram Insights
- Preferred
- Shopify Admin
- Press release writing
- Influencer CRM tools
Benefits & Culture Highlights
- 100% remote with flexible schedule — work from anywhere in India.
- Quarterly wellness & learning stipend for personal development.
- Monthly all-hands with founder-led strategy deep dives and open Q&A.;
Skills: canva,google analytics,customer,notion,asana,instagram insights,mailchimp,communication,strategy
📌 Communication Manager (Remote) (India)
🏢 Pashet
📍 India