Senior Client Servicing Manager

Location: Gurgaon

Experience: 6–9 Years

Industry: Advertising / Digital / Integrated Marketing Agency

Employment Type: Full time

About the Role

Crescent is looking for a Senior Client Servicing Manager to lead end-to-end account management for a portfolio of marquee clients. The role will be the primary bridge between clients and Crescent’s internal teams across Creative, Media, Digital, SEO, PR, Studio, and 3D.

The ideal candidate will be responsible for building strong client relationships, ensuring high-quality and timely delivery, identifying account growth opportunities, and maintaining the overall commercial and operational health of assigned accounts.

Key Responsibilities

- Account Leadership

- Own day-to-day relationships for assigned key accounts and act as the primary point of accountability for client satisfaction and retention.
- Build strong, multi-level relationships with stakeholders across Marketing, Brand, Digital, Category, and Leadership teams.
- Understand client business objectives and translate them into actionable agency requirements.
- Drive annual and quarterly account planning, including scope, staffing, revenue forecasting, and growth opportunities.
- Identify opportunities for account expansion, upselling, and cross-selling.

2. Briefing & Delivery Management
- Convert client requirements into clear and structured internal briefs covering objectives, target audience, deliverables, timelines, and success metrics.
- Coordinate with Creative, Media, Digital, SEO, PR, Studio, and 3D teams to ensure integrated and seamless delivery.
- Manage timelines, dependencies, approvals, and stakeholder communication throughout the project lifecycle.
- Review client-facing deliverables including decks, campaigns, creatives, reports, dashboards, and plans before submission.
- Ensure all deliverables meet required standards of accuracy, brand alignment, quality, and presentation.

3. Strategy & Planning




- Work closely with Planning and Media teams to develop campaign strategies and communication plans.
- Contribute to media mix recommendations and integrated marketing strategies.
- Lead pitches, proposals, annual plans, and strategic presentations for existing accounts.
- Identify opportunities to strengthen existing client relationships through new services and solutions.
- Maintain a working understanding of Paid Media, SEO, PR, Influencer Marketing, OOH, Social Media, and Digital Marketing to evaluate and strengthen internal recommendations.

4. Commercial & Account Governance
- Manage account scope, estimates, purchase orders, billing schedules, and collections in coordination with the Finance team.
- Monitor account profitability, resource allocation, and team utilization.
- Track project commercials and ensure work remains aligned with approved scope.
- Identify potential commercial, operational, and delivery risks and flag them proactively.
- Ensure client-facing communication and documents maintain complete confidentiality and do not disclose internal costs, partner commercials, or agency-sensitive information.

5. Team Management & Development
- Lead and mentor a pod of Account Executives and Account Managers.
- Set clear expectations around quality, timelines, ownership, and client servicing standards.
- Support team members in their professional development and career growth.
- Review team performance and ensure strong delivery discipline.
- Encourage effective collaboration between Account Management and specialist teams.

6. Process & Operational Excellence




- Drive adoption of project management, reporting, review, and communication processes across the account team.
- Establish regular status updates, review cadences, and internal checkpoints.
- Ensure projects move efficiently from brief to final delivery.
- Contribute to agency-wide initiatives focused on improving ways of working, client feedback, and cross-functional collaboration.

What We're Looking For
- 6–9 years of experience in Client Servicing / Account Management within an advertising, digital, or integrated marketing agency.
- Minimum 2 years of independently managing key/marquee accounts.
- Proven experience managing integrated, multi-channel accounts across Creative, Digital, Media, and PR.
- Strong client relationship and stakeholder management skills.
- Excellent written and verbal communication skills.
- Ability to write clear briefs, present strategic plans, and confidently manage difficult client conversations.
- Strong commercial acumen with an understanding of scope, estimation, profitability, resource planning, and account growth.
- Proficiency in Google Workspace – Docs, Sheets, Slides, and Gmail.
- Comfortable working with project management, reporting, and collaboration tools.
- Strong ownership, attention to detail, problem-solving ability, and a bias toward closure.
- Ability to work effectively under tight deadlines and in a fast-paced agency environment.

Preferred Industry Experience

Experience working with clients in categories such as:

- Bath & Sanitaryware
- Building Products
- Consumer Durables
- B2B Technology
- Retail
- Lifestyle

Key Skills

Client Servicing | Account Management | Integrated Marketing | Client Relationship Management | Campaign Planning | Creative & Digital | Media | SEO | PR | Influencer Marketing | Team Management | Account Growth | Commercial Management | Pitching | Stakeholder Management

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