Category Manager Food & Coffee

Company: Keya Foods International Pvt. Ltd.

Location: Mumbai

Function: Category Management / Marketing

Experience: 58 Years

Industry: FMCG / Food & Coffee

Categories: Coffee | Soups | Sauces | Blended Masalas

About Keya Foods International Pvt. Ltd.

Keya Foods International Pvt. Ltd. is an FMCG company with a diverse portfolio across food categories, including spices, seasonings, sauces, noodles, salts and other food products.

We are looking for a commercially driven Category Manager to lead and scale the Coffee, Soups, Sauces and Blended Masala categories.

The role will require a strong combination of strategic thinking, P&L; ownership, consumer understanding and hands-on GTM execution.

Role Objective The Category Manager will be responsible for end-to-end category growth and profitability, from identifying market opportunities and developing the portfolio to defining pricing, positioning and GTM strategy and driving market execution.

The candidate will be expected to operate with a business-owner mindset, balancing consumer needs, competitive dynamics, sales growth and profitability.

Key Responsibilities

1. Category P&L; Ownership

- Own the end-to-end P&L; for assigned categories.
- Drive revenue, volume, gross margin and contribution growth.
- Develop annual category business plans and budgets.
- Identify opportunities for margin improvement through pricing, pack architecture, product mix and cost optimisation.
- Monitor category performance and take corrective actions based on business performance.

1. GTM Strategy

- Develop and execute Go-To-Market strategies for Coffee, Soups, Sauces and Blended Masalas.
- Define the right target consumer, proposition, pricing, pack sizes, channels and markets.
- Develop channel-specific strategies for:

- General Trade

- Modern Trade
- E-commerce

- Quick Commerce

- Other relevant channels
- Work closely with Sales to ensure effective GTM execution and market penetration.




- Identify new geographies and channels for category expansion.

1. Category Growth & Expansion

- Identify category whitespace and growth opportunities.
- Analyse market trends, consumer behaviour and competitor strategies.
- Develop plans to improve numeric and weighted distribution.
- Identify new consumption occasions and consumer segments.
- Develop strategies for scaling categories across markets.

1. Portfolio & Product Development

- Manage the existing category portfolio and identify opportunities for portfolio expansion.
- Identify opportunities for new SKUs, flavours, pack sizes and formats.
- Lead the product development process from consumer/market insight concept development launch post-launch evaluation.
- Work closely with R&D;, Procurement, Packaging, Quality and Supply Chain teams.
- Evaluate product performance and make recommendations for renovation, relaunch or discontinuation.

1. Consumer & Market Understanding

- Track consumer preferences, category trends and emerging consumption patterns.
- Conduct competitor analysis covering pricing, promotions, product portfolio, innovation and distribution.
- Use market and sales data to identify business opportunities.
- Translate consumer and market insights into actionable category strategies.

1. Pricing & Promotion

- Develop appropriate price-pack architecture for the categories.
- Monitor competitive pricing and recommend pricing interventions.
- Develop promotional strategies aligned with category objectives.
- Measure promotion effectiveness and ROI.
- Ensure growth initiatives are aligned with category profitability.

1. Sales & Commercial Collaboration





- Work closely with the Sales team to translate category strategy into market execution.
- Develop category-specific plans for distribution, visibility and outlet penetration.
- Identify opportunities to improve secondary sales and market activation.
- Support sales teams with category knowledge, product propositions and GTM plans.
- Regularly review category performance with Sales and Finance.

1. Cross-Functional Leadership

Work closely with: Sales | Marketing | Finance | R&D; | Procurement | Supply Chain | Quality | Packaging to ensure successful execution of category plans and product launches.

Key Performance Indicators The role will be measured on:

- Category Revenue Growth
- Category P&L;
- Gross Margin & Contribution
- Volume Growth
- Market Share
- Numeric & Weighted Distribution
- New Product Launch Performance
- New Product Revenue Contribution
- GTM Effectiveness
- Promotion ROI
- Product Mix & Profitability
- New Market / Channel Expansion
- Category Penetration

Candidate Profile We are looking for someone with:
- 58 years of experience in Category Management / Brand Management / Product Management / Business Management in the FMCG / Food & Coffee industry.
- Strong hands-on experience in P&L; management.
- Proven experience in developing and executing GTM strategies.
- Experience in Coffee, Soups, Sauces, Masalas, Spices, Seasonings or adjacent food categories will be preferred.
- Strong understanding of General Trade, with exposure to Modern Trade, E-commerce and Quick Commerce.
- Experience in new product development and product launches.
- Strong commercial and analytical acumen.
- Ability to interpret sales, market and consumer data and convert insights into business actions.
- Robust stakeholder management and cross-functional collaboration skills.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, entrepreneurial FMCG environment.

📌 Category Manager (Mumbai)
🏢 Keya Foods International
📍 Mumbai