Job title: CDM (Category Development Manager)-MONT (On Trade/ On premise/HORECA)

Function: Sales

Key Responsibilities:

1. Sales & Business Development

- Deliver monthly and annual sales targets for Up-to-date On Trade accounts.
- Expand distribution and ensure product availability across assigned outlets.
- Identify and onboard high‑potential on‑trade outlets to grow business footprint.

2. Outlet Relationship Management

- Build strong relationships with key stakeholders (owners, purchase managers, bar managers, F&B; leads).
- Conduct regular market visits to understand outlet performance and challenges.
- Negotiate visibility, placements, activation slots, and menu listings.

3. Execution & Activation

- Implement brand activation plans as per calendar and guidelines.
- Ensure execution of visibility elements (POSM, branding, display assets).
- Monitor activation ROI and share post‑activation evaluation.

4. Operations & Commercial Management

- Manage order planning, forecasting, and stock movement with distributors.
- Ensure compliance with commercial policies, claims, and pricing.




- Track market dynamics, competitor activities, pricing, and consumer trends.

5. Reporting & Analytics

- Maintain accurate outlet‑wise sales tracking and performance dashboards.
- Prepare weekly and monthly performance reports for leadership.
- Highlight opportunities, gaps, and corrective actions.

Key Skills & Competencies

- Strong understanding of Modern On Trade channels (bars, lounges, restaurants, hotels).
- Excellent communication, negotiation, and relationship‑building skills.
- Execution-focused with high attention to detail.
- Strong analytical and planning skills.
- Ability to work independently and manage multiple stakeholders.
- Good knowledge of sales fundamentals and market operations.

Education & Experience

- Graduate / MBA preferred (Sales/Marketing).
- 2–5 years of sales experience, preferably in FMCG/Alcobev/Beverages/Consumer Goods.
- Prior experience in Modern Trade or On Trade sales is highly desirable.

📌 Category Development Manager - On Premise (Ludhiana)
🏢 United Breweries
📍 Ludhiana