Location: Mumbai or Delhi NCR (extensive travel across rural and semi-urban markets)

Reports to: Founder & CEO

Experience: 12+ years

Function: Business, Sales, Collections and P&L;

About Credit Fair

Credit Fair is a technology-led lending platform focused on providing accessible and responsible credit solutions to consumers and small businesses. The business uses technology-driven lending and distribution capabilities to simplify access to finance across underserved customer segments.

Credit Fair is now part of the BlackSoil Group, following its acquisition by BlackSoil. With BlackSoil’s institutional strength and credit expertise combined with Credit Fair’s technology and retail lending capabilities, the business is positioned to scale its lending platform and expand its presence across the retail and MSME credit ecosystem.

About the Role

Credit Fair is looking for a Business Head to build and lead a profitable, field-led lending business across rural rooftop solar finance, EV and battery finance, Micro-LAP and other secured lending, and productive-asset and cash-flow-backed lending.

The mandate is to scale a high-quality portfolio (target of ₹300 Cr AUM within two years) with robust profitability and NPAs well below industry benchmarks. This is a hands-on role for a leader who is comfortable spending significant time in branches, markets, partner locations and customer sites.

Key ResponsibilitiesBusiness and P&L;

- Own the strategy, P&L; and execution plan for the business.
- Define products, customer segments, geographies and distribution channels.
- Deliver profitable growth across disbursements, AUM, yields, operating costs, credit losses and return on capital.
- Build scalable branch, cluster and field-team economics.
- Work closely with Risk, Credit, Operations, Technology and Finance.

Sales and Distribution

- Build and lead a multi-location sales organisation across rural and semi-urban markets.
- Recruit, train and develop Regional, Area and Branch Managers and field teams.
- Develop distribution through dealers, installers, OEMs, DSAs, merchants and local partners.
- Improve lead conversion, sales productivity,



turnaround time and partner performance.
- Stay close to the market through regular field visits and customer interactions.

Collections and Portfolio Quality

- Own portfolio quality jointly with Credit and Collections, from origination to repayment.
- Build strong processes for pre-due follow-up, first-EMI performance, early-bucket collections and resolution of delinquent accounts.
- Keep gross and net NPAs at 50% or less of the relevant industry benchmark, with strong bounce, 30+ DPD and 90+ DPD performance.
- Link sales incentives to repayment and portfolio quality, not only disbursements.
- Run effective field collection, recovery, repossession and resale processes where applicable.
- Use portfolio data to spot early-warning signals by product, geography, partner, branch and vintage.

Fraud Prevention and Compliance

- Build controls against fake customers, identity misuse, duplicate financing, inflated invoices, fictitious assets, fake installations, fund diversion and employee or partner collusion.
- Ensure rigorous KYC, income assessment, asset validation, end-use monitoring and post-disbursement checks.
- Set up partner onboarding, audit, monitoring and exit processes.
- Work with Risk and Technology on fraud detection, geo-tagging, field verification and exception monitoring.
- Ensure compliance with RBI regulations, KYC/AML norms, fair-practice standards and internal policies.

Candidate Profile

- 12+ years in lending (NBFC, bank, fintech, vehicle finance, solar finance, microfinance, MSME lending, LAP or rural finance) in a field-intensive business.
- At least 5 years in a senior role owning sales, business, operations, collections or P&L.;
- Proven record of building and managing large feet-on-street teams across multiple locations.




- Strong understanding of rural and semi-urban markets, informal cash flows, local distribution and field-level credit risk.
- Track record of growing a portfolio while keeping NPAs low and controlling fraud.
- Experience with assisted-distribution channels (dealers, installers, OEMs, DSAs, merchants).
- MBA, CA, CFA or equivalent preferred; strong operating experience is valued equally.
- Preferred: experience in two or more of rooftop solar/renewable finance, EV or vehicle finance, Micro-LAP/LAP, MSME or productive-asset finance, and rural lending and field collections.

Who Will Succeed A hands-on leader who leads from the front, is commercially sharp but unwilling to chase low-quality growth, is disciplined on collections and fraud controls, and builds systems and leaders for long-term scale.

Compensation and Application

Compensation: Not Disclosed

Key Skills to Screen ForCore functional skills

- End-to-end P&L; ownership in a lending business, including unit economics per branch and product
- Rural and semi-urban distribution building, both channel partners and direct field sales
- Collections and recovery leadership (early-bucket resolution, field collections, repossession)
- Credit risk understanding and portfolio analytics (vintage analysis, roll rates, DPD buckets)
- Fraud risk management and control design
- Regulatory knowledge (RBI norms for NBFCs, KYC/AML, fair practices, collection conduct)

Leadership and management skills

- Building and scaling large, dispersed field teams
- Hiring and developing regional, area and branch leadership
- Incentive design linked to portfolio quality
- Partner and dealer management (OEMs, installers, DSAs)
- Stakeholder management with the founder, Risk, Credit and Finance

Personal traits

- Hands-on, field-first approach and high travel tolerance
- Discipline on quality over volume
- Data-driven decision-making
- Integrity and a strong control mindset
- Ability to build from scratch in a start-up environment

Pay: ₹2,500,000.00 - ₹4,000,000.00 per year

Benefits

- Commuter assistance
- Provident Fund

Work Location: In person

📌 Business Head - Rural & Emerging Lending (Andheri)
🏢 Blacksoil Capital
📍 Andheri