Business Head – Consumer D2C Sakthi Super Hub & CarPod

Location: Coimbatore / Tamil Nadu (travel across South India as needed) | Type: Full-time | Reports to: Promoter / Group Leadership

Role purpose Own two early-stage, founder-backed consumer businesses and take them from thin websites to real revenue: Sakthi Super Hub (multi-brand food and wellness D2C that can later become physical retail) and CarPod (premium parked-vehicle protection pods sold direct to consumer). This is not a coordinator role. It is a builder who lives with the brands, the storefronts, the customer, the unit economics, and the team that does not yet exist.

The two initiatives1. Sakthi Super Hub — sakthisuperhub.com Group D2C storefront for existing consumer verticals: Soya Sakthi, Mirakle (mirakle.life), Sakthi Dairy, and VIA Foods. Today the site is a basic shell with Soya Sakthi Prime as the live SKU set. Mandate: make it a working multi-brand store, then prove a path to physical retail.

- CarPod — carpodpro.com Premium protection for parked cars and bikes: full-enclosure pods, bubble covers, flood covers. High-ticket, installation-led, pan-India delivery. Mandate: clarify the offer, fix the store, sell, install, and service without damaging brand trust.

What success looks like in the first 12 months • Sakthi Super Hub live as a complete multi-brand catalogue (not one soya line only), with clean product pages, payments, fulfilment, and repeat-order mechanics.

- Clear monthly D2C GMV, contribution margin, and CAC/LTV for each brand — even if early numbers are small.
- Mirakle, dairy, and VIA Foods actually sellable on the Hub, not just listed as tiles.
- CarPod offer rewritten so a first-time visitor understands the product in 10 seconds; size/fit, install, warranty, and after-sales documented.
- A working install-and-service playbook for CarPod (South India first), with lead-to-install cycle time measured.
- A 90-day physical-retail test plan for Super Hub (shop-in-shop, pop-up, or exclusive counter) with a go / no-go recommendation.
- A small operating team or agency stack in place so the business does not depend on one person for every order.

ResponsibilitiesP&L; and ownership • Treat Super Hub and CarPod as two P&Ls; under one seat. Weekly numbers: traffic, conversion, AOV, GMV, returns, contribution, cash.

- Set 90-day and 12-month targets with leadership; flag when a brand should stay D2C-only vs go physical.
- Protect working capital: inventory, packaging, install kits, and dead SKUs.

Brand and offer • Write and hold the simple story for each brand. Super Hub = trusted group nutrition and wellness in one cart. CarPod = premium shield for a parked vehicle, not a cheap cover.

- Kill placeholder copy, wrong brand names, and leftover template text on both sites.
- Define pack architecture, price ladder, bundles, and subscription / refill where it fits (especially soya, Mirakle, dairy).
- Own photography, PDPs, FAQs, warranty language,



and claims so they stay legally and scientifically honest (especially Mirakle).

Digital commerce • Run both storefronts end to end: catalogue, checkout, payments, logistics partners, COD vs prepaid mix, refunds.

- Choose and manage the stack (current sites are basic e-commerce shells). Upgrade only when it improves conversion or ops, not for decoration.
- Performance marketing that can be turned off: Meta, Google, marketplaces (Amazon / 1mg / Healthkart for Mirakle; auto forums and classic-car groups for CarPod).
- Marketplace vs own-site mix. Own-site first; marketplaces only with margin discipline.

Operations and customer • Map factory-to-door for foods and factory-to-install for CarPod. Own SLAs with plants, 3PLs, and install crews.

- Build a lightweight CRM / ticket loop. First-response and install-quality matter more than vanity ads.
- CarPod: site survey, size selection, installation, demo of blower/filter, after-sales and rodent/flood claims process.
- Super Hub: cold-chain or ambient rules by SKU, expiry, batch, and returns.

Physical path (Super Hub) • Design the first offline format: exclusive counter, shop-in-shop, or small format store. Pilot in 1–2 cities before a network idea.

- Use group strengths where they help (logistics, existing Sakthi / ABT retail relationships) without dumping wholesale habits onto a D2C brand.

People and vendors • Hire or contract: content, performance media, customer support, CarPod install partners, warehouse pick-pack.

- Be the single internal champion. Factories, finance, legal, and group brands should have one person to call.

Skill set requiredMust have • D2C operator, not a brand intern. Has run or been no. 2 on an own-site commerce P&L; (foods, wellness, durables, or auto accessories). Knows why contribution margin dies.

- Offer clarity. Can rewrite a confused product page into a sentence a customer understands. Comfortable killing bad copy.
- Full-funnel digital. Catalogue, ads, landing pages, WhatsApp / call close, fulfilment. Not ‘I handled Instagram’.
- Unit economics. SKU cost, packaging, freight, COD leakage, return rate, install cost. Spreadsheet-native.
- Vendor and plant fluency. Can sit with a soya / dairy / beverage plant or a PVC fabricator and get dates, yields, and defects — without waiting for a coordinator.
- Customer obsession. Will answer reviews, watch first 50 orders, and change the pack or install SOP. Not allergic to operations.
- Bilingual work style. English for brand and dashboards; Tamil (and ideally Hindi) for plants, installers,



and South India customers.
- Builder temperament. Comfortable with thin websites, missing SOPs, and no dedicated team on day one. Does not need a 40-person org to start.

Strongly preferred • FMCG or nutraceutical D2C in India (protein, dairy, beverages, wellness drinks).

- High-consideration home / auto product with installation (covers, water, solar, interiors, EV chargers, aftermarket).
- Experience taking a brand from website-only to first physical touchpoints.
- Basic design taste: can brief a designer and reject a messy theme.
- Marketplace listing experience (Amazon, Flipkart, 1mg, auto marketplaces) without becoming dependent on them.
- Classic-car / enthusiast community familiarity is a plus for CarPod, not a requirement.

Not a fit • Pure marketing managers who have never owned fulfilment or margin.

- Retail merchandisers who only know distributor-led FMCG and want to ‘appoint stockists’ as the first move.
- Agency account leads who need a large brand team behind them.
- People who want to redesign logos for six months before the first clean order.

Experience and profile • 8–14 years overall; at least 3–5 years in D2C, e-commerce brand, or consumer founder / no. 2 role.

- Has personally shipped a catalogue live and watched weekly orders, not only decks.
- Graduate in any discipline; MBA is optional. Proof of building beats pedigree.
- Based in or willing to be in Coimbatore / western Tamil Nadu. Frequent plant, warehouse, and customer visits.

How the role is structured • One full time seat. Two businesses. Shared playbook: own-site first, honest product, tight ops.

- Time split will flex. Early months: Super Hub catalogue CarPod offer/install clarity in parallel. Do not starve one for a vanity launch of the other.
- Authority: day-to-day spend within an agreed budget; pricing, listing, creative, and vendor choice. Major capex, factory commitments, and brand-architecture changes with leadership.
- Support from group: product supply from existing plants/brands, logistics relationships, finance, and legal. Not a large dedicated staff on day one.

Compensation Competitive fixed pay for Coimbatore variable tied to GMV, contribution, and milestone delivery (store completeness, first 1,000 Super Hub orders, first 100 paid CarPod installs — numbers to be set at offer). ESOP / long-term incentive can be discussed if the person treats this as a multi-year build.

How to apply Send a short note (one page, not a 12-slide deck) covering: (1) a D2C or consumer business you actually ran, with numbers you can defend; (2) which of the two initiatives you would fix first in 30 days and why; (3) current location and notice period.

Title on the offer letter can be Business Head – Consumer D2C, or Head of Brand & Commerce – Super Hub & CarPod, depending on the candidate.

ABT Group · Internal hiring brief · September 2026

📌 Business Head - ConsumerC (Coimbatore)
🏢 ABT
📍 Coimbatore