Company Description Costbo is India’s leading seller app, enabling brands and sellers to list on ONDC and manage ONDC-led orders end to end, often going live in under 24 hours. Through a single no-code platform, users can manage online and ONDC orders, webstores, integrated logistics, loyalty programs, CRM, payments, influencer marketing, and more. The app is currently used by over 500 sellers and handles more than 10,000 daily orders, with steady month-on-month growth.

Costbo helps sellers reduce marketplace commissions, gain better control and insights into customers, and run targeted offers and promotions directly. The company focuses on empowering Indian sellers and brand owners to scale efficiently in the evolving digital commerce ecosystem.

BDM & D2C Performance Marketing ManagerExperience: 3–7 years

Focus: D2C, Performance Marketing, E-commerce & Brand Growth

We are looking for a business-focused BDM / Performance Marketing qualified with strong D2C and e-commerce experience to work closely with Costbo’s internal team, existing brands, and external marketing agencies.

The person will be responsible for identifying high-potential products and deals from 30,000+ SKUs/catalogs on Costbo, working with brands to create compelling offers, and driving measurable sales through digital marketing channels.

Key Responsibilities1. Identify Products & Deals

- Analyze Costbo’s 30,000+ product catalogs to identify high-potential SKUs, brands, margins, pricing, and deals.




- Identify products suitable for Deal of the Day / Deal of the Week / Deal of the Month campaigns.
- Work with brands to create attractive pricing, offers, and promotional campaigns.

2. Brand & Business Development

- Work closely with existing Costbo brands to identify products that can be scaled through D2C and performance marketing.
- Communicate with brands regularly regarding promotions, pricing, inventory, margins, and campaign opportunities.
- Build a structured pipeline of products and deals ready for marketing.

3. Digital Marketing & Agency Management

- Manage and coordinate with external digital/performance marketing agencies.
- Identify and promote selected SKUs through Google Shopping/catalogs and other relevant digital channels.
- Provide agencies with the right product feeds, catalogs, pricing, offers, creatives, and campaign requirements.
- Ensure campaigns are aligned with product availability, margins, and business objectives.

4. Performance Monitoring

- Monitor ad spend, campaigns, traffic, conversions, ROAS, revenue, margins, and overall pipeline performance.
- Track which products, brands, campaigns, and channels are generating the best results.
- Continuously optimize product selection and marketing allocation based on performance.
- Maintain regular dashboards/reports covering Spend → Traffic → Orders → Revenue → ROAS → Margins.

Measurable Success Targets

- The role will be measured on business outcomes rather than activity alone.

📌 Business Development Managers (Bengaluru)
🏢 costbo
📍 Bengaluru