Activities •

Creating/Maintaining Retail Site Funnel

- Retail Projects - Demos/samplings
- Retention of Silver & Gold Users of Last Year
- Driving the Growth of Rishta Points of Last Year Silver & Gold Users
- Addition of New Silver & Gold Users in Territory
- Driving Contractor Scheme through Enrollment, Mason Team Mapping & Points Follow Ups
- Improving the Premium Products Scan Share at User & Territory Level
- New Rishta Users Enrolment & Verifications (New & Existing)
- Resolving Rishta related Users issue
- Increasing the Count of Active Rishta Users at Territory Level
- Engagement with Zero Scans Rishta Masons
- Engagement with B/C Class Archi/Engg/Interior Designers

Generating Product Approvals at Site level Driving Architect Schemes
- Promotional Meets Execution & Follow Ups with Attendees
- Product Placement Drive, Product Display Drive

Deliverables (Broad KRAs)

1. Achieving set Silver & Gold Users Retenetion & their Points Growth 2- Achieveing set Premium Products Level Scan Growth Targets

2. Achieving Contractor Scheme Targets
3. Achieving Retail Lead Generation & Conversion Targets
4.



Achieving Site/Specfication Approvals from B/C Class Architects
5. Achieving set Promotional Meets Execution Targets

Education Essential: Graduate Desirable B.Tech / MBA Experience &

Skills Required B.Tech / MBA with min 3-4 years of experience in Site Working / Influencer Enagement / channel sales Digital Literacy Proficiency in Excel, Powerpoint, Power BI, Salesforce Critical to Success Factors (Personality Traits)

1 - People Orientation : Friendly, approachable, empathetic; builds trust with masons, contractors & influencers

2 - Influence & Communication : Persuasive, confident in demos/meets, fluent in local language, good listener

3 - Execution Discipline : Process-oriented, consistent follow-ups, detail-focused, reliable in scheme management

4 - Result Orientation : Target-driven, persistent in reactivation/retention, competitive spirit, motivated by numbers

5 - Adaptability & Energy : High energy, proactive, quick problem solver, versatile in handling diverse field tasks

📌 Business Development Executive (Haldwani)
🏢 MYK Laticrete
📍 Haldwani