- Develop and implement effective lead generation strategies across multiple channels, including cold calling, networking, email campaigns, social media and events.
- Conduct market research to identify new selling possibilities and evaluate customer needs.
- Collaborate with the sales and Marketing team to identify target audiences and tailor marketing initiatives accordingly.
- Create engaging content for various platforms aimed at attracting and converting leads.
- Conducting sales meetings with clients, either virtually or by visits in person.
- Introducing, demonstrating, and familiarizing clients with products or services and negotiating sales deals with clients.
- Analyze campaign performance metrics and provide actionable insights to optimize lead generation efforts.
- Assist in organizing promotional events, webinars,
trade shows and promotional activities to attract potential clients.
- Build and maintain relationships with prospects and clients to gather feedback and improve marketing tactics.
- Prepare regular reports on lead generation activities and sales performance.
Preferred candidate profile
- Bachelors degree in Sales and Marketing, Business, or a related field.
- 4+ years of experience in marketing, with a focus on lead generation.
- Strong understanding of sales and marketing tools and techniques.
- Proven track record in developing successful lead generation campaigns and sales.
- Excellent analytical skills and attention to detail.
- Solid written and verbal communication skills.
- Ability to work independently, as part of a team and handling team.
📌 Business Development Executive (New Delhi)
🏢 CBO ERP
📍 New Delhi
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