Job Specification: Business Development Executive – Digital Marketing

Company: ValieQ

Location: Kolkata

Employment Type: Full-time

Experience: 1–3 years

Industry: Digital Marketing / E-commerce / Website Development

Department: Business Development & Sales

About ValieQ

ValieQ is a digital growth agency helping businesses build and scale their online presence through website development, e-commerce marketplace management, performance marketing, social media marketing, branding and D2C solutions.

We are looking for an energetic and result-oriented Business Development Executive (BDE) with prior experience in the digital marketing, advertising, web development or related digital services industry. The ideal candidate should be comfortable generating new business, speaking with decision-makers, understanding client requirements and converting opportunities into long-term business relationships.

Key Responsibilities

- Generate new business opportunities through cold calling, LinkedIn, email outreach, online research, networking, referrals and other lead-generation channels.
- Handle and qualify inbound leads generated through the company's marketing campaigns.
- Identify and approach potential clients in India as well as international markets.
- Understand prospective clients' businesses, challenges and digital requirements.
- Pitch relevant services including website development, Google & Meta Ads, social media marketing, branding, e-commerce marketplace management and D2C solutions.
- Conduct discovery calls and online/offline client meetings.
- Coordinate and prepare proposals, quotations and service presentations based on client requirements.
- Follow up consistently with prospects and maintain an organised sales pipeline.
- Negotiate commercials, scope and terms and work towards successfully closing deals.
- Develop long-term relationships with clients and identify opportunities for upselling, cross-selling and referrals.




- Maintain accurate lead and follow-up records in CRM/sales tracking systems.
- Coordinate with internal teams for smooth handover of newly acquired clients.
- Achieve monthly and quarterly business development and revenue targets.
- Provide regular reports on leads, meetings, proposals, conversions and pipeline value.

Candidate Requirements The candidate should have 1–3 years of relevant experience in business development or B2B sales, preferably with a digital marketing agency, advertising agency, web development company, e-commerce agency, IT services company or similar business. Robust English communication and presentation skills are important. The candidate should be comfortable speaking with business owners, founders and senior decision-makers over phone, WhatsApp, email and video meetings.

We are particularly interested in someone who understands the basics of digital marketing, websites, Google/Meta advertising, social media, e-commerce and online business and can translate a client's business requirement into the right service offering.

The person should be proactive, confident with cold outreach, persistent with follow-ups, commercially aware and comfortable working with targets.

Key Performance Indicators (KPIs)

Performance will primarily be measured through qualified leads generated, client meetings conducted, proposals submitted, proposal/pipeline value, conversion rate, new clients acquired and revenue generated.

What We Are Looking For

We don't want someone whose role is limited to making a large number of calls every day. We are looking for someone who can research prospects, start meaningful conversations, understand business requirements, build relationships and ultimately convert opportunities into clients.

If you understand digital services, enjoy speaking with businesses and have the drive to create and close new opportunities, we'd like to hear from you.

Pay: ₹15,000.00 - ₹25,000.00 per month

Experience

- Business development executive: 1 year (Preferred)

Language:
- English (Required)

Work Location: In person

📌 Business Development Executive (BDE) (Kolkata)
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