– BTL Marketing Manager

Company: Healic Health Pvt. Ltd.

Department: Marketing

Designation: BTL Marketing Manager

Location: Noida

Experience: 2–5 Years

Employment Type: Full-Time

About Healic

Healic Health Pvt. Ltd. is building a network of neighborhood hospitals focused on making planned healthcare accessible, transparent, and patient-friendly. With the philosophy of “Parivar Jaisi Dekhbhaal,” Healic aims to create a trusted healthcare experience for patients and their families.

Role Overview

We are looking for a BTL Marketing Manager who can plan, execute, and scale on-ground marketing initiatives across Healic hospitals and their catchment areas.

The role will involve taking the Healic brand directly to communities through health camps, local activations, corporate tie-ups, RWA/community engagement, events, partnerships, and other offline marketing initiatives.

The ideal candidate should be highly execution-oriented, comfortable working on the ground, and capable of managing multiple campaigns simultaneously.

Key Responsibilities

1. BTL Campaign Planning & Execution

- Develop and execute city-wise BTL marketing plans based on hospital requirements and local market opportunities.
- Plan on-ground campaigns, activations, awareness drives, promotional activities, and community outreach programs.
- Drive campaigns across hospital catchment areas to improve brand awareness, footfall, and patient enquiries.
- Coordinate with internal teams to ensure smooth execution of campaigns.

2. Events & Activations

- Plan and execute health camps, community events,



awareness activities, fitness events, and patient engagement programs.
- Manage vendors, agencies, promoters, event partners, and other external stakeholders.
- Handle end-to-end event execution including planning, permissions, branding, logistics, manpower, and post-event reporting.

3. Hospital-Level Marketing

- Work closely with hospital teams to understand local business requirements and create relevant BTL activities.
- Develop monthly activity calendars for individual hospitals.
- Identify high-potential locations and communities around each hospital.
- Support new hospital launches through local-market activation and awareness campaigns.

4. Lead Generation & Conversion

- Design BTL activities with measurable lead-generation objectives.
- Track leads generated through camps, activations, events, partnerships, and other offline campaigns.
- Coordinate with the sales/operations team for lead follow-up.
- Analyse campaign performance and identify opportunities to improve ROI.

5.Reporting & Performance Tracking

- Prepare monthly BTL activity plans and post-campaign reports.
- Track key metrics such as:
- Number of activations
- Footfall
- Leads generated
- Cost per lead




- Partnerships created
- Campaign spend
- Conversion/appointment contribution
- Provide insights and recommendations based on campaign performance.

Key Skills Required

- Strong understanding of BTL and on-ground marketing
- Excellent event and campaign execution skills
- Vendor and agency management
- Negotiation and communication skills
- Strong local-market understanding
- Budget management
- Partnership development
- Lead-generation mindset
- Ability to manage multiple projects simultaneously
- Strong Excel/Google Sheets and reporting skills
- Willingness to travel within the assigned city/region

Preferred Background Candidates with experience in healthcare will be preferred only.

Key Performance Indicators (KPIs)

- Number and quality of BTL campaigns executed
- Hospital-wise lead generation
- Cost per lead and campaign ROI
- Number of strategic local partnerships
- Community reach and engagement
- Event/activation footfall
- Execution quality and timelines
- Recent hospital launch support
- Contribution of BTL activities to patient enquiries and appointments

Ideal Candidate We are looking for someone who doesn't just plan campaigns but gets them executed on the ground. The candidate should be proactive, comfortable negotiating with vendors and partners, capable of working independently, and willing to take ownership of BTL activities from idea → planning → execution → reporting → results.

Pay: ₹33,333.00 - ₹50,000.00 per month

Work Location: In person

📌 BTL Marketing Manager (Noida)
🏢 Healic Health
📍 Noida