Job Title : Branding Specialist Company: Tech365.io, a division of Princeton IT Services

Location: Gudivada, Andhra Pradesh

Employment Type: Full-Time

Working Hours: 6:30 PM 3:30 AM IST (EST Time Zone)

Website: Tech365.io - VAR- Computer Hardware, Software and Cloud

About The Company Tech365.io, a division of Princeton IT Services, is a fast-growing value-added reseller (VAR) delivering innovative technology solutions to global clients. We focus on technology, digital engagement, brand visibility, and innovative marketing strategies.

Job Overview We are looking for a creative and detail-oriented Branding Specialist to build and maintain a strong, consistent brand presence across digital and marketing channels. The ideal candidate will have experience in branding, content, social media, and marketing campaigns.

Key Responsibilities

- Develop and execute branding initiatives to increase brand awareness and visibility.
- Maintain consistent brand identity, messaging, tone, and visual standards across all channels.
- Create and coordinate branded content for social media, websites, email campaigns, presentations, brochures, and promotional materials.
- Develop creative concepts for social media campaigns, promotions, events, and marketing initiatives.
- Coordinate with graphic designers, content writers, video editors, and marketing teams.
- Manage and monitor the company's presence across social media and digital platforms.
- Conduct competitor and market research to identify branding and content opportunities.
- Support marketing campaigns focused on brand awareness, engagement, and audience growth.




- Review marketing materials to ensure alignment with brand guidelines.
- Track basic performance metrics such as reach, engagement, traffic, and audience growth.
- Stay updated on branding, social media, and digital marketing trends.
- Manage multiple branding and marketing projects while meeting deadlines.

Required Skills & Qualifications
- 1 3 years of experience in branding, marketing, digital marketing, communications, or a related field.
- Strong understanding of branding, brand positioning, and visual communication.
- Experience with social media platforms and digital content.
- Strong written and verbal communication skills.
- Creative mindset with solid attention to detail.
- Experience coordinating with creative and marketing teams.
- Knowledge of content creation and marketing campaigns.
- Familiarity with Canva, Adobe Creative Suite, or similar tools.
- Basic understanding of digital marketing metrics and audience engagement.
- Good knowledge of MS Office and Google Workspace.
- Strong organizational and time-management skills.
- Proactive and collaborative approach.

Preferred Qualifications
- Experience in a B2B technology, IT services, VAR, SaaS, or technology products environment.
- Experience developing brand guidelines, corporate identity, and marketing collateral.
- Knowledge of SEO, email marketing, social media marketing, or paid advertising.
- Familiarity with WordPress or other CMS platforms.
- Experience with Photoshop, Illustrator, Premiere Pro, Figma, or similar creative tools.
- Portfolio showcasing branding, creative, or marketing work is a plus.

📌 Branding Specialist (Gudivada)
🏢 Princeton IT Services
📍 Gudivada