With 31+ years of trust and industry expertise, Ashika Group is one of India’s leading diversified financial-services organizations, offering solutions across stock broking, wealth management, investment banking, NBFC, mutual funds, insurance, portfolio management and fintech.

We are looking for an experienced Brand & Marketing leader to take ownership of how Ashika Group is perceived across India — from young, first-time investors and millennials to affluent families, HNIs and corporate/institutional clients.

The role will also play a key part in building Dhanush as a next-generation consumer investing and trading brand.

What will you do?

You will lead the overall brand strategy, positioning and marketing roadmap for Ashika Group and its businesses, translating business objectives into impactful brand and marketing initiatives.

Your responsibilities will include

- Developing Ashika Group’s long-term brand strategy, positioning and brand architecture
- Building audience-specific messaging for Gen Z, millennials, families, HNIs and institutional audiences
- Leading 360° integrated campaigns across digital, social media, influencers, print, outdoor, events and branches
- Driving brand and product marketing for Dhanush, including GTM strategy, positioning and launch campaigns
- Simplifying complex financial and investment products into engaging, easy-to-understand communication




- Building a consistent brand voice across content, social, digital and offline channels
- Identifying opportunities around creators, partnerships, sponsorships, campuses, events and thought leadership
- Managing creative, media, PR and branding agencies
- Working closely with leadership, product, sales, digital and business teams
- Using consumer insights, data and campaign performance to continuously improve marketing effectiveness

Who are we looking for?
- 7–15 years of experience in Brand Marketing, Consumer Marketing, Integrated Marketing or Brand Strategy
- Proven experience in building, scaling or repositioning consumer brands
- Robust experience across digital + ATL + BTL + social media
- Hands-on experience in product marketing and GTM
- Strong understanding of storytelling, content, social media and consumer engagement
- Comfortable with Gen Z, creator economy, short-form content and digital-first marketing
- Equally capable of building trust-led communication for mature investors, HNIs and corporate audiences
- Strong agency, stakeholder and project management skills
- Strategic thinker with a high bias for action and execution

Preferred Background Candidates from BFSI, fintech, stock broking, wealth management, banking, NBFC, insurance or asset management will be preferred.

Pay: ₹40,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Branding Manager (Kolkata)
🏢 Ashika Stock Broking
📍 Kolkata