About the Role

BabyAmore is looking for a creative, highly driven Brand & Social Media Manager to take ownership of our online brand presence.

This is a hands-on role for someone who can plan, create and execute content, not just coordinate with agencies. You will be responsible for building BabyAmore’s presence across Instagram, Facebook and other digital channels through engaging videos, social content, campaigns, influencer collaborations and brand ambassador partnerships.

We are looking for someone who understands social media trends, can turn ideas into compelling content and is comfortable being involved in everything from content planning and shoots to publishing and performance analysis.

Key Responsibilities

Social Media Management

- Own and manage BabyAmore’s Instagram, Facebook and other relevant social media channels.
- Create and maintain monthly and weekly content calendars.
- Plan Reels, Stories, posts, carousels, campaigns and other social-first content.
- Publish content consistently and ensure all communication follows the BabyAmore brand identity.
- Stay updated on social media trends, formats, memes, audio and emerging content opportunities.
- Monitor comments, engagement and community interactions.

Video & Content Creation

- Develop creative concepts for Reels, short-form videos, product videos, educational content and campaign content.
- Shoot and create high-quality mobile-first video content.
- Coordinate product shoots, lifestyle shoots and campaign shoots.
- Write hooks, scripts, captions and content briefs.




- Work with video editors/designers or edit short-form content independently where required.
- Repurpose content across Instagram, Facebook, YouTube Shorts and other platforms.

Brand Ambassador & Influencer Management

- Work closely with BabyAmore's brand ambassadors, influencers and content creators.
- Plan monthly content requirements and campaigns with ambassadors.
- Develop briefs, scripts, concepts and posting calendars.
- Coordinate products, shoots, content approvals and publishing schedules.
- Ensure ambassador content is delivered and posted according to agreed timelines.
- Identify and collaborate with relevant parenting, baby, lifestyle and mom creators.

Campaign Planning & Execution

- Plan digital campaigns around product launches, brands, offers, festivals and key parenting moments.
- Develop campaign concepts from idea to execution.
- Coordinate with internal teams, designers, photographers, agencies and creators.
- Ensure campaigns are executed on time across all relevant digital channels.
- Support performance marketing campaigns with creative concepts, videos and ad content.

Brand Building

- Develop a consistent and premium voice for BabyAmore across digital platforms.




- Identify opportunities to make BabyAmore a trusted destination for parents.
- Create content around parenting, product education, international baby brands, new launches and recommendations.
- Study competitors and leading Indian and international baby, parenting and D2C brands for content and campaign ideas.

Analytics & Growth

- Track social media reach, engagement, follower growth, video views, website traffic and conversions.
- Identify which content formats and topics perform best.
- Use performance data to improve future content.
- Prepare a easy monthly social media and content performance report.
- Set and work towards monthly growth and engagement targets.

What We're Looking For

- 2–5 years of experience in social media, content marketing, digital marketing or brand marketing.
- Solid understanding of Instagram and short-form video content.
- Ability to independently conceptualize and execute content.
- Comfortable shooting videos using a smartphone/camera.
- Good understanding of video editing tools such as CapCut, Premiere Pro, Final Cut or similar tools.
- Strong copywriting and communication skills.
- Good visual and aesthetic sense.
- Understanding of influencer marketing and creator collaborations.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong awareness of current social media trends.

- Experience in D2C, e-commerce, baby & kids, parenting, beauty, fashion or lifestyle brands would be an advantage.

📌 Brand & Social Media Manager (Chennai)
🏢 BabyAmore
📍 Chennai