We are looking for an expertise with hands-on experience in branding and digital marketing, robust e-commerce fundamentals and the ability to localize global strategies into actionable digital priorities. The ideal candidate will leverage data analytics to formulate execution-driven plans, collaborate closely with sales and external stakeholders, forge partnerships through effective negotiation, demonstrate strong ownership, excellent communication skills, data analyst and a commercial executive mindset.
No relocation assistance is offered for this position
Core Responsibilities
- Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
- Collaborate strongly with multiple collaborators including internal Marketing sub-teams, Sales teams, Operations teams and regional Marketing teams
- Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors
- Lead relationships with external media agency and IP partners to generate strong and sustainable demand
- Develop a comprehensive view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
- Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews,
benchmarking executions from other business units other brands
- Contribute to short-term planning to meet consumer sales goals for the month, while also considering long-term strategies to implement the global strategy in our markets
Requirements
- 6-8 year experience in business/marketing or equivalent experience
- Experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
- Strong strategic, digital and comprehensive end to end thinking, ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial attitude
- Fundamental understanding of digital marketing and eCommerce
- Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
- Robust ownership Can-do demeanor
- Excellent communication and presentation skills with analytical mind
- Strong project management skills
- Ability to build alliances and partnerships with external partners through excellent negotiation skills
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Brand Manager (Mumbai)
🏢 LEGO
📍 Mumbai
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