MAGIC BILLION (www.magicbillion.in)

Position Brand Manager

Reports to CEO/President

Location Noida — on-site

Employment type Full-time

About Magic Billion & MBGSA

Magic Billion is India's global workforce mobility company, connecting Indian talent with international employers and helping solve global labor shortages.

Magic Billion Global Skills

Academy (MBGSA) is our global education and employability platform, preparing Indian youth for international careers through language training, skilling, employability readiness and global degree pathways. As we build our brand and marketing capability in-house, we are hiring a team to own how both brands show up across every channel.

Role Overview The Brand Manager owns and drives the brand, content and communication strategy across Magic Billion, MBGSA and founder/leadership channels. This person is the internal custodian of both brands, translating business priorities into campaigns, calendars and high-quality content, and ensuring a consistent, credible presence across social, website, newsletters, search and leadership platforms.

This is a hands-on role that moves between strategy and execution: setting the monthly/quarterly brand plan in one meeting, reviewing a campaign creative with the Designer in the next, and shaping founders’ LinkedIn post after that. As the in-house function grows, the Brand Manager coordinates the content and creative team and steers the specialists (SEO/GEO/Web) toward one brand narrative.

Key Responsibilities

- Brand Strategy & Positioning
- Own and continuously strengthen the positioning of Magic Billion and MBGSA; maintain brand purpose, tone of voice, messaging hierarchy and communication principles.
- Ensure message and visual-identity consistency across all candidates, student, parent, employer, university, government and partner touchpoints.
- Translate organizational priorities into brand narratives and campaigns; run periodic competitor and category analysis to spot opportunities.
- Social Media & Community
- Own end-to-end social strategy and monthly/quarterly calendars across Magic Billion, MBGSA and the founder profiles (Aditi & Basab) on LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
- Plan topics, formats and campaigns; coordinate copy, design and video; review all content before publishing; oversee scheduling, publishing and community management.
- Founder & Leadership Communication
- Develop content themes for founder profiles, capture their perspectives, and produce/ghostwrite LinkedIn and social content in each leader's voice.
- Plan regular leadership content shoots; keep corporate-brand and personal-leadership communication clearly differentiated.
- Content Strategy
- Own the content pipeline across formats - posts, carousels, Reels/Shorts, testimonials, success stories, employer/university/partner content, job-opportunity posts, language-learning series and campaign content.
- Convert internal business developments into external stories; write, edit and review brand copy; work with sales, delivery and training teams to source stories, data,



images and footage.
- Campaign Management
- Conceptualize and run integrated brand and marketing campaigns; write briefs covering objective, audience, message, creative direction, channels, formats, timeline and metrics.
- Coordinate execution with the Designer, Video Editor, Content Writer and Performance Marketer; manage timelines from concept to launch; review performance and optimize.
- Newsletter & Email
- Own the monthly newsletter calendar for both brands; source stories, program updates and announcements; coordinate copy, design, segmentation and approvals.
- Track open rates, click-through rates and engagement, and feed learnings back into the plan.
- SEO, GEO & Organic Growth (oversight)
- Work with the SEO/GEO Specialist to align keyword, content and AI-search (GEO) strategy with brand and website plans.
- Ensure SEO and GEO requirements are built into content; review monthly organic performance

(traffic, rankings, impressions, clicks) and brand visibility across both search engines and AI answer engines; identify content gaps.
- Paid Media & Funnel Alignment (oversight)
- Align brand and content with the Performance Marketer's paid campaigns and lead-generation goals; keep creative and messaging consistent across organic and paid.
- Connect brand and content activity to enquiries, leads and conversions — not just reach and engagement.
- Website & Digital Brand Ownership
- Act as business owner of both websites from a brand and content perspective; keep program,

leadership, testimonial and campaign content current; review messaging and user experience.
- Coordinate landing-page and campaign-page requirements with the Web Developer. (Technical development and infrastructure administration are not core to this role.)
- Online Reputation Management (ORM)
- Monitor mentions, comments, reviews and conversations across social channels and Google; maintain response guidelines and an escalation framework.
- Identify and escalate sensitive, negative or reputationally significant conversations within agreed timelines, coordinating responses with the relevant internal teams.
- Creative Direction
- Brief the Designer and Video Editor; translate objectives into clear creative briefs; review output for brand consistency, communication effectiveness, hierarchy, accuracy and platform fit.
- Maintain and continuously improve brand guidelines and the creative/asset library across digital and offline collateral.
- Reporting & Team Coordination
- Produce a monthly brand and marketing report - reach, engagement, follower growth, content, website, newsletter, organic/AI search, campaigns and competitor observations - with clear recommendations and next actions.




- Coordinate and mentor content and creative contributors and manage external freelancers/vendors as the in-house team scales.

What Success Looks Like (first 6–12 months)
- Consistent, on-calendar publishing across all profiles, with measurable growth in engagement and followers.
- A documented brand system - voice, guidelines and templates - that both brands run on.
- Founders established as visible, credible thought leaders on LinkedIn and other relevant platforms.
- Growth in organic and AI-search visibility and a measurable rise in inbound enquiries.
- A steady reduction in dependency on external agencies as capability comes in-house.

Key Performance Indicators

- Social audience growth and engagement rate
- Publishing consistency and content-calendar adherence
- Organic website traffic and brand search visibility
- Presence and accuracy across AI answer engines (GEO)
- Newsletter open/click performance
- Campaign performance and contribution to enquiries/leads
- Turnaround time for marketing requirements
- Brand consistency and quality of leadership communication
- Reduced dependency on external agencies
- Stakeholder satisfaction

Qualifications & Experience
- Bachelor's or Master's degree in Marketing, Communications, Brand Management, Business, Media or a related field.
- Approximately 5–7 years in brand management, digital marketing, content strategy or integrated marketing.
- Prior experience owning a brand or multiple digital channels; comfortable working with designers, content creators, agencies and senior stakeholders.
- Experience in education, HR, recruitment, mobility, skilling or consumer-services sectors is an advantage.

Required Skills

- Brand and content strategy
- Social media management
- Copywriting and editing
- Campaign management
- Marketing analytics
- Stakeholder management and creative briefing
- Project management
- Working knowledge of SEO, GEO (AI-search) and website content management
- Coordination of paid media / performance activity
- Online reputation management
- Strong written and verbal communication

Tools — Working Knowledge Preferred
- Meta Business Suite, LinkedIn, YouTube
- Google Analytics & Search Console
- WordPress or similar CMS
- Canva; familiarity with Adobe / Figma
- Social-media scheduling tools
- Email tools (Mailchimp / Brevo or equivalent)
- AI assistants for research and drafting
- Microsoft Office / Google Workspace

Ideal Candidate

Someone who operates as the internal custodian of the Magic Billion brand rather than only a social-media manager - comfortable moving between strategy and execution, close to the founders, and able to build a recognizable, category-leading brand for both Magic Billion and MBGSA over time.

How to Apply

Share your CV and a short note on relevant work to [email protected], with the subject line "Brand Manager — [Your Name]". Applications are reviewed on a rolling basis; only shortlisted candidates will be contacted. Magic Billion is an equal-chance employer and welcomes applicants of all backgrounds.

📌 Brand Manager (Noida)
🏢 TGM SERVICES
📍 Noida