Company Description CKPC Properties is a growing real estate organization focused on developing and managing residential and commercial properties in Bengaluru and surrounding regions. The company emphasizes customer-centric solutions, quality construction, and long-term value creation for residents, tenants, and investors.
CKPC Properties works closely with local communities and partners to deliver projects that align with modern urban lifestyles and sustainable development practices. Team members are encouraged to contribute ideas, collaborate across functions, and support a culture of integrity and professional growth.
Brand Manager:
Key Responsibilities
1. Brand Strategy & Positioning
- Define project-level brand positioning based on:
- Micro-market demand density
- Target persona (end-user vs investor)
- Price bands and competitive landscape
- Build clear value propositions for:
- New launches
- Phased inventory releases
- Ready-to-move-in projects
- Ensure all communication reflects premium/luxury brand codes where applicable — language, tone, visual grammar, and storytelling.
2. Go-To-Market (GTM) & Launch Orchestration
- Own the end-to-end GTM strategy for:
- New project launches
- Phase launches
- Sustenance campaigns
- Plan and execute:
- Launch calendars
- Teaser → Reveal → Launch → Post-launch sustenance phases
- Work with Performance Marketing to:
- Align messaging to funnel stages
- Drive velocity-based campaigns
- Partner with Sales & Channel teams to:
- Design CP activations, broker meets, site experience strategy, EOIs, pre-launch access programs.
3. Creative & Communication Governance
- Own the creative direction and messaging framework across:
- Digital
- Outdoor
- Print
- Site branding
- Experience centers
- Brief and govern:
- In-house designers
- Creative agencies
- Video & production partners
- Ensure consistency of brand language across all touchpoints — no dilution between luxury vs mass positioning.
4.
Campaign Planning & Media Integration
- Work with Performance & Media teams to:
- Translate brand narratives into high-conversion campaign frameworks
- Guide creative testing, formats, and content hooks
- Ensure integrated campaign planning across:
- Digital
- OOH
- Portals
- On-ground activations
- Align messaging across:
- Awareness
- Consideration
- Conversion
- Retargeting & remarketing journeys.
5. Sales, CRM & Channel Alignment
- Act as the bridge between Marketing & Sales :
- Build sales decks, pitch narratives, and site storytelling
- Ensure presales & sales teams are equipped with:
- Buyer personas
- Objection handling narratives
- Product story frameworks
- Work with CRM teams to:
- Map communication journeys
- Align email, WhatsApp, call scripts to campaign narratives
- Drive channel partner enablement kits:
- CP pitch decks
- Brochures
- Campaign creatives
- Incentive narratives
- Own marketing budgets for assigned projects.
- Track campaign effectiveness through:
- Lead quality feedback
- Site visit ratios
- Booking performance
- Work with Performance team to:
- Optimise campaign mix based on ROI
- Improve velocity and cost efficiency
- Present monthly performance and learning reports to leadership.
Key Skills & Competencies
- Robust understanding of real estate GTM frameworks and launch cycles
- Ability to translate strategy into creative narratives
- Strong stakeholder management across:
- Sales
- Channel Partners
- Agencies
- Digital & Creative teams
- Strategic thinking + execution rigour
- Luxury/lifestyle brand sensibility (for premium projects)
- Excellent briefing, storytelling and presentation skills