Location: Remote – India

Target Market: USA

Employment Type: Full-Time | Contractual

Experience: 5–10 Years

Working Hours: Aligned with US business hours

Industry: B2B Marketing Services

About the Role

We are seeking an experienced B2B Appointment Setter to generate outbound sales conversations and qualified meetings with businesses in the US market .

The ideal candidate will have 5–10 years of experience in B2B appointment setting, lead generation, or inside sales , preferably in marketing, digital marketing, SaaS, IT services, or other professional services.

You will be responsible for identifying and engaging relevant US prospects, starting meaningful conversations, qualifying opportunities, and scheduling meetings with decision-makers for the sales team.

This is a full-time contractual remote position based in India , requiring a strong understanding of the US B2B sales environment.

Key ResponsibilitiesLead Generation & Prospecting

- Research and identify potential B2B prospects across the US market.
- Build and manage targeted prospect lists based on defined ICPs.
- Identify key decision-makers such as Founders, CEOs, CMOs, Marketing Directors, VPs, and Business Owners .
- Conduct outbound prospecting through:
- Cold calling
- Cold email
- LinkedIn outreach
- Other approved outbound channels

Appointment Setting
- Start meaningful conversations with US-based prospects.
- Understand prospect business challenges and identify potential needs for marketing services.
- Qualify prospects using predefined criteria including business need, authority, budget, timing, and overall fit.
- Schedule qualified discovery meetings for the sales/consulting team.
- Confirm scheduled appointments and reduce no-shows through timely follow-ups.
- Maintain consistent follow-up with prospects who are not immediately ready to schedule a meeting.

Sales & Communication
- Communicate the value proposition of marketing services clearly without being overly sales-focused.
- Handle common objections professionally and confidently.
- Build rapport with senior-level decision-makers.




- Adapt communication based on the prospect’s industry, business model, and specific requirements.
- Maintain a consultative approach rather than depending solely on scripted conversations.

CRM & Reporting
- Maintain accurate prospect and activity records within the CRM.
- Update lead status, conversation history, follow-up dates, and appointment information.
- Track daily and weekly outbound activities.
- Report on key performance metrics including:
- Calls made
- Conversations
- Qualified leads
- Meetings booked
- Meetings attended
- Conversion rates
- Provide regular feedback regarding prospect responses, objections, and market insights.

Required Experience & Skills
- 5–10 years of experience in B2B appointment setting, inside sales, lead generation, or business development.
- Proven experience working with US-based B2B clients or prospects .
- Experience selling or generating appointments for marketing services, digital marketing, SEO, performance marketing, social media marketing, content marketing, web services, SaaS, IT services, or similar professional services is preferred.
- Strong cold-calling and outbound prospecting capabilities.
- Excellent spoken English with a clear and professional communication style.
- Strong understanding of the US business and sales environment.
- Experience engaging with senior-level decision-makers.
- Robust objection-handling and follow-up abilities.
- Ability to research prospects and personalize outreach.
- Comfortable working with CRM systems and sales engagement tools.
- Strong organizational and time-management skills.
- Ability to work independently in a remote setup.
- Target-oriented, consistent, and focused on achieving activity and appointment goals.





Preferred Skills Experience with tools such as:
- Zoho CRM / Salesforce / HubSpot
- LinkedIn / LinkedIn Sales Navigator
- Apollo
- ZoomInfo
- Email outreach platforms
- Dialers and calling platforms
- Google Workspace / Microsoft 365

What We Are Looking For We are looking for a professional who:
- Has demonstrable experience setting B2B appointments in the US market .
- Can confidently engage with business owners and senior executives.
- Understands how to identify a genuine sales opportunity rather than simply booking meetings.
- Can research an account before beginning outreach.
- Is comfortable with cold calling and handling rejection.
- Can consistently meet agreed appointment-setting targets.
- Takes ownership of the entire prospecting and follow-up process.
- Demonstrates professionalism, discipline, and accountability.

Performance Expectations The selected candidate will be expected to maintain consistent outbound activity and generate qualified sales meetings with relevant US prospects. Performance will be assessed based on factors including:

- Quality of prospects contacted
- Outreach activity
- Qualified conversations
- Meetings booked
- Meeting attendance rate
- Lead-to-meeting conversion
- Quality and relevance of opportunities generated
- CRM discipline and follow-up consistency

Working Hours The position requires significant overlap with US business hours . The candidate should be comfortable working an India-based schedule aligned with the assigned US time zone and target market.

Compensation

Compensation: Competitive, based on experience and demonstrated US-market appointment-setting expertise.

How to Apply

Please share

1. Updated resume/profile
2. Total years of B2B appointment-setting experience
3. Years of experience working with the US market
4. Industries/services you have previously worked with
5. Details of your previous appointment-setting targets and achievements
6. CRM and prospecting tools you have used
7. Expected monthly compensation
8. Availability to work US business hours

📌 B Appointment Setter – Marketing Services (India)
🏢 SquadCX
📍 India