Role Summary
We are looking for a data-driven and results-oriented Performance Marketing Manager to own paid acquisition, lead generation, and growth initiatives across the organization.
The immediate priority for this role will be to build and scale high-volume, cost-effective recruitment lead generation, particularly for blue-collar and frontline workforce hiring. The role will also be responsible for generating qualified B2B/client leads and supporting customer acquisition across our businesses.
The ideal candidate is someone who goes beyond simply running ads - they understand audience behavior, channel selection, lead quality, conversion funnels, and acquisition economics, and can continuously test, optimize, and scale what works.
Key Responsibilities
• Develop and execute performance marketing strategies focused on recruitment, qualified lead generation, and customer/client acquisition.
• Manage and optimize campaigns across Google Ads, Meta, YouTube, job portals, recruitment platforms, programmatic channels, and other relevant digital platforms.




• Identify and leverage appropriate job boards and recruitment platforms such as Indeed, Rippling, ZipRecruiter, Glassdoor, and other relevant platforms, based on target roles, locations, and hiring requirements.
• Build scalable acquisition campaigns to reach blue-collar, frontline, field, operational, and other workforce segments who may not use professional platforms such as LinkedIn.
• Develop and optimize campaigns to generate qualified B2B/client leads, working closely with Sales to improve lead-to-prospect and lead-to-customer conversion.
• Manage campaign budgets and continuously optimize for cost per qualified lead, application, interview, hire, or customer.
• Own the acquisition funnel from advertisement => landing page/form => lead/application => qualified lead => interview/hire/customer.
• Conduct A/B testing across audiences, channels, creatives, messaging, landing pages, forms, and campaigns.
• Work c

📌 Performance Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Glen Group of Companies
📍 Sahibzada Ajit Singh Nagar