Key responsibilities:
Journeys and automations
• Maintain, troubleshoot and enhance Journey Builder journeys and Automation Studio automations, and build current ones when needed.
• Monitor automation runs, imports and SQL queries, and fix failures before they affect recipients.
• Simplify automations over time to reduce manual effort and failure points.
Data and governance
• Design and maintain data extensions, data filters and sendable/relational data models.
• Keep subscriber data high quality, including consent, unsubscribe handling, suppression and list hygiene.
• Support data flows between Salesforce CRM and Marketing Cloud, including Marketing Cloud Connect.
Email templates and content
• Build and maintain email templates, content blocks and landing pages.
• Write and debug AMPscript (and SSJS where appropriate) for personalization and dynamic content.
• Make sure communications meet accessibility, branding and privacy requirements.
Support, testing and release
• Resolve escalated Marketing Cloud incidents within agreed service levels,



and do root cause analysis on recurring issues.
• Test all changes, including test sends, rendering checks and data validation, and record test cases.
• Take part in sprint planning, estimation, change reviews and release readiness.
Reporting and enablement
• Maintain tracking, analytics and reporting on send performance and deliverability.
• Train business users on new Marketing Cloud features and releases, and keep documentation current.
Required qualifications
• 4+ years of hands-on Salesforce Marketing Cloud development and administration.
• Strong skills in Journey Builder, Automation Studio, Email Studio and Content Builder.
• Advanced AMPscript and SQL, plus working knowledge of SSJS.
• Experience with data extensions, subscriber and consent management, and data governance.
• Experience with Marketing Cloud Connect and Salesforce CRM integration.
• Experience with production support under defined service levels.
• Experience

📌 Salesforce Marketing Cloud Developer (Pune)
🏢 Cloud SynApps
📍 Pune