At Pocket, we’ve experienced rapid growth in both revenue and scale over the past few years, further fueling our ambition. With a long-term vision, we are well-positioned and well-capitalized to drive sustained expansion. Our success will come from bringing in the right leaders to help shape our future.

We operate across diverse industries and geographies, tackling complex challenges that require leaders who can navigate ambiguity and drive impact. These roles demand the ability to solve novel, first-of-their-kind problems often without precedent. This position involves leading key functions, including creative teams, production, digital marketing, and user acquisition, as well as managing large-scale, cross-functional initiatives. Thriving at Pocket requires a mix of high IQ and EQ, analytical rigor, an entrepreneurial mindset, and the ability to influence C-suite decision-making.

We offer ambitious goals, complex problem-solving, and full ownership over execution. Prior experience solving similar problems isn’t required. What matters is adaptability, a willingness to learn and reinvent,



and intellectual humility.

What will you own
Building the Social & Creator Economy Layer
We are evolving from a distribution platform to a creator-led ecosystem.
You will lead:
• Development of a Fanbase Economy where writers actively acquire and engage their own audiences
• Creation of a structured Writer-to-Writer community to drive collaboration, learning, and stickiness
• Redefinition of discovery models to improve visibility and hit velocity for emerging creators Strengthening network effects that improve retention and long-term platform loyalty

The goal is to transition UGC from transactional publishing to community-driven growth

Global Expansion & Localization
UGC has scaled meaningfully in Hindi. The next frontier is international growth.
You will:
• Lead UGC expansion into the US, replicate and localize the Conversion-Acquisition-Retention flywheel
• Adapt incentive s

📌 Director - Growth (Bengaluru)
🏢 Pocket FM
📍 Bengaluru