Influencer & Public Relations Manager
Location: Mumbai
Reports To: Senior Vice President
Top 5 things you will do in your role:
1. Influencer & Creator Partnerships
• Identify relevant influencers, creators, and digital communities aligned with client objectives and brand audiences.
• Build and maintain strong relationships with influencers, talent, and creator networks.
• Develop and execute influencer campaigns across paid, organic, and integrated opportunities.
• Coordinate with creators and relevant stakeholders on briefs, deliverables, timelines, and campaign requirements.
• Track influencer campaigns and ensure smooth execution from outreach to closure.

2. Media Relations & PR Outreach
• Identify relevant media, journalists, influencers, and industry stakeholders for client mandates.
• Build and maintain solid relationships with media contacts across relevant publications and platforms.
• Drive media outreach for press releases, interviews, features, thought leadership, and story placements.




• Develop creative and relevant pitches based on client objectives and current conversations.
• Track media opportunities and ensure timely follow-ups.

3. Client Servicing & Campaign Execution
• Manage day-to-day client communication, deliverables, and account requirements.
• Support the development and execution of integrated PR and influencer campaigns, launches, events, and activations.
• Coordinate with internal teams, clients, media, influencers, and external partners to ensure seamless execution.
• Manage timelines, campaign deliverables, and client expectations effectively.
• Identify opportunities to strengthen consumer-facing brands through PR and influencer initiatives.

4. Content Development & Reporting
• Draft press releases, media pitches, influencer briefs, briefing notes, campaign decks, reports, and other communication materials.
• Support the creation of client presentations and strategic campaign documents.
• Maintain media and influencer trackers, ca

📌 Influencer & PR Manager (Mumbai)
🏢 MSL India
📍 Mumbai