Job Title: Associate Brand Strategist — Positioning & Brand Foundation

Company: Orange Tribe

Location: Remote

Employment type: Full-time

Experience: 1–3 years

Salary: ₹30,000–₹40,000 per month, based on experience and capability

About Orange Tribe

Orange Tribe is a branding and packaging studio working primarily with FMCG and D2C brands. We help businesses develop clear positioning and translate it into strategy, brand identity, and packaging design.

About the role

We’re looking for a strategist who can research markets, understand consumers and develop differentiated brand positioning and foundations.

This role focuses on brand strategy, not advertising, campaign planning, social media strategy or performance marketing.

You will work directly with the Founder & Creative Director, receiving guidance in our strategic approach while taking increasing ownership of projects and client relationships.

Key responsibilities

- Lead discovery calls to understand business objectives, products and founder perspectives.
- Conduct category, competitor and consumer research, distinguishing evidence from assumptions.
- Identify consumer insights, market opportunities and credible points of differentiation.
- Develop and evaluate positioning routes against consumer needs, competitors and business capabilities.
- Develop brand foundations, including purpose, promise, values, personality, voice, tone and core messaging.
- Create explicit strategy decks and present recommendations with supporting rationale.
- Lead client communication during strategy development,



manage feedback and document decisions.
- Coordinate project milestones and translate approved strategy into actionable creative briefs.
- Work with the design team to keep strategy and execution aligned.

Requirements

- 1–3 years of relevant experience in brand strategy or strategic planning, preferably within a branding studio or agency.
- Experience working with consumer brands, ideally FMCG or D2C.
- Demonstrated contributions to positioning and brand foundation projects.
- Strong research, analytical thinking, writing and presentation skills.
- Confidence in discussing recommendations with clients and responding to questions constructively.
- Ability to challenge assumptions respectfully and improve work through feedback.
- Strong organisation, accountability and project ownership.

Experience limited to social media calendars, advertising campaigns or performance marketing will not meet the core requirements of this role.

What we offer

- Direct mentorship from the Founder & Creative Director.
- Hands-on experience across consumer categories and brand-building projects.
- Increasing responsibility for strategic decisions and client presentations as your capability develops.

Application requirements:

Please submit your CV and portfolio, including two relevant brand strategy projects. For each project, explain your personal contribution to the research, positioning, brand foundation and client presentation.

- Include your expected salary and notice period or earliest joining date.

📌 Associate Brand Strategist (India)
🏢 Orange Tribe
📍 India