Brand Manager – HamruBabyCareLocation: Ahmedabad, Gujarat

Department: Marketing / Brand

Experience: 1–2 Years

Industry: Baby Care / FMCG / Consumer Products

Salary Range: Upto 6 LPA / Based on Skill & Experience

Key Responsibilities

- Develop and execute the Brand Strategy and marketing plan for Hamru Baby Care.
- Manage Brand positioning, messaging, communication and overall brand identity across digital and offline channels.
- Plan and execute digital marketing, social media, influencer marketing, content and campaign initiatives to drive brand awareness and engagement.
- Conduct market, consumer and competitor research to identify trends, customer needs and recent growth opportunities in the baby-care category.
- Develop and manage product launches, promotional campaigns, seasonal campaigns and brand activations.
- Work closely with creative, ecommerce, performance marketing and sales teams to ensure consistent brand communication and business growth.
- Monitor brand performance, campaign ROI, sales, customer engagement and key marketing KPIs,



and recommend corrective actions.
- Manage external agencies, influencers and other marketing partners to ensure timely execution of campaigns.
- Actively Contribute to New Product Development, Packaging based on consumer insights.
- Manage the brand's marketing budget and campaign priorities effectively.

Job requirement
- Strong understanding of FMCG, Baby Care, D2C and Ecommerce marketing.
- Excellent skills in brand building, consumer insights, campaign planning and digital marketing.
- Experience with Instagram, Meta Ads, Google Ads, influencer marketing and ecommerce platforms will be preferred.
- Strong analytical, communication, creative thinking and project-management skills.
- Ability to independently manage multiple campaigns and coordinate with cross-functional teams.
- Qualification BBA/ MBA in Marketing/ Communication / Digital Business/ Retail Management

📌 Associate Brand Manager / Category Manager (Ahmedabad)
🏢 Z Plus Disposable Private
📍 Ahmedabad