Summary:
The role is to develop, influence and drive the implementation of the growth agenda for his / her area.

Essential Duties and Responsibilities:
• Meet S&D; targets by effective implementation of area sales & development plans.
• Develop Sales forecast for all categories based on trends.
• Develop channel sales strategy for geography assigned in consultation with Manager.
• Define allocation of sales targets to the different territories in consultation with Manager Sales based on transparent understanding of calendar of inputs/market growth/category growth.
• Plan and achieve distribution expansion as per budget plans.
• Stocks and logistics planning for the area.
• Ensure distributor claims are settled in time by proper scrutiny and on field verification.
• Ensure retention of agreed ROI for the distributors.
• Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
• Develop distribution strategy in line with changing channel mix.




• Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to Manager Sales.
• Execute and track distribution expansion by class of towns, type of OLs and category as per plan and take corrective action, wherever required.
• Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed time lines.
• Build trust and relationship with Modern Trade and Company by providing clarity and solutions to any issue raised by them within a reasonable time frame.
• Work very closely with Regional Trade Marketing /Key Account teams in management of schemes/promotions/contests being run to promote company brand.
• Execute specific promotions - exhibitions, sampling, in-store activities etc. in Key A/Cs.
• Plan for new product launches by channel based on thorough understanding of category and distribution objectives for the products to be launched.

Required Skills / Experience / Competencies:
• E

📌 TSI GT (Murshidabad)
🏢 Brillon Consumer Products (Formerly known as SC Johnson
📍 Murshidabad