Company Description SkillWizz, powered by SGMD Exports Private Limited, is a Kolkata-based online platform that connects customers with a trusted network of professionals for a wide range of home services. These services include beauty treatments, cleaning, repairs, painting, emergency medical and elder care, spiritual and cultural support, daily household assistance, construction, and interior design. The platform focuses on convenience and reliability, making it easy for users to book services as needed. SkillWizz’s mobile app enables customers to access and schedule services quickly, supporting a seamless and user-friendly experience for households across the region.
Position: Meta Ads & Digital Marketing Specialist
Experience: 2–4 Years
Employment Type: Full-Time
Location: Kolkata, West Bengal
Role OverviewThe ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns with a primary focus on Meta Ads (Facebook & Instagram) and Performance Marketing.
We are looking for a professional who combines strategic thinking, campaign execution,



analytical ability, creative skills, and performance optimization to drive measurable business results.
Key Responsibilities• Plan, execute and optimize Facebook & Instagram (Meta) advertising campaigns
• Manage lead generation, conversion and remarketing campaigns
• Develop audience targeting strategies, including custom and lookalike audiences
• Monitor and optimize CPC, CPM, CTR, CPL, CPA and ROAS
• Conduct A/B testing of creatives, ad copies, audiences and campaign structures
• Analyze campaign performance and implement optimization strategies
• Manage digital advertising budgets efficiently
• Prepare regular campaign performance reports and actionable insights
• Conduct competitor and market research
• Create and coordinate social media creatives, promotional banners and campaign materials
• Support Google Ads and other digital marketing initiatives

Required Skills &

📌 Digital Marketing Executive – Meta Ads (Kolkata)
🏢 SKILLWIZZ
📍 Kolkata