02 Oct
|
One Story
|
Gurugram
02 Oct
One Story
Gurugram
Role Overview
We are looking for a agile and result-oriented professional to drive delegate acquisition and marketing activities for conferences across sectors such as Clean Energy, Mass Transit, Infrastructure, Sustainability, and related industries.
The role will involve a combination of B2B marketing, delegate acquisition, content creation, digital marketing, event registrations, and stakeholder management.
Key Responsibilities
• Drive delegate acquisition for conferences through targeted sales and marketing initiatives.
• Conduct market and prospect research to identify relevant companies, decision-makers, industry professionals, and potential delegates.
• Develop and execute integrated marketing plans covering digital marketing, content marketing, email campaigns, social media, and other promotional channels.
• Create engaging marketing content and collateral, including website content, promotional material, newsletters, press releases, emailers, and invitations.
• Manage email marketing campaigns and other delegate outreach initiatives to maximize registrations.
• Utilize data and analytics to track campaign performance, monitor key metrics, and identify opportunities for improvement.
• Collaborate with Sales, Operations, Creative, and other internal teams to ensure smooth and effective execution of marketing campaigns.
• Coordinate with external vendors, industry associations, media partners, and other stakeholders to support conference promotion.
• Manage event registrations and respond to delegate queries in a timely and professional manner.
• Maintain databases, campaign trackers, and regular reports related to delegate acquisition and marketing performance.
• Support the overall promotion and successful execution of conferences.
Required Skills & Competencies
• Proficiency in digital marketing, including SEO, social media, email marketing, and analytics.
• Strong written and verbal communication skills.
• Excellent business communication and lette
📌 Assistant Manager – Conference Marketing (Gurugram)
🏢 One Story
📍 Gurugram