02 Oct
|
Signutra
|
New Delhi
02 Oct
Signutra
New Delhi
In Signutra Nutrition, we believe good nutrition is like your signature — unique to you. The science of nutrition is the same everywhere, but what your body actually needs depends on your lifestyle and surroundings. That's why our products are created by global experts.
Signutra is part of the Umesh Modi Group — a name Indian families have trusted for generations.
A century of excellence
- 1932 — Founded by visionary industrialist Late (Shri) Rai Bahadur Gujarmal Modi, a Padma Bhushan awardee.
- 1976 — Mr. Umesh Kumar Modi carried the legacy into the modern era, growing into healthcare, global partnerships, and research.
- 2014 & 2022 — State-of-the-art nutrition manufacturing plants launched.
- 2017 — The group entered health and wellness with Signutra, and Vivamom was born.
Health brands India already trusts
From the same group: Betadine (India's most trusted antiseptic), Mederma, Revlon, HepaMerz.& Groviva
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES
Demonstrate and will build deep understanding of consumer, competition, and category on online and ecomm channels.
1. Conceptualize, develop, and execute the entire roadmap of acquiring new consumers for different brands of signutra via d2c/ecomm/q.comm channels along with his/her manager.
2. Additional to drive this performance/e.comm/q.comm marketing experience managing campaigs via other channel like OTT would be done by this position
3. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
4. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
5.
Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
6. Understand recent and relevant KPI metrics requirements for performance management and optimization purposes.
7. Responsible to build content strategy for all platform, communication framework and creative piece to ensure full funnel is impacted in meaningful way
8. Work with creative and marketing teams to test strategies and innovation.
9. Know how to deploy effective campaigns like AMS, DSP etc on ecomm with a deep understanding on ROAS
10. This position would manage corporate, brands, d2c website as well
11. 100% Adherence to Signutra Ethics and Compliance policy.
Skill, Education, Experience
- 2-4 years of experience preferably in D2C /Startups or FMCG space wherein was a part of brand building in last 2 years.
- Previous work experience in managing consumerfull funnel approach.
- In-platform execution + analysis experience in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Indepth understanding of the brand and experience to build content and creative piece to make impact across the funnel
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- 3-6 days Field work to capture customer insights
📌 Assistant Manager/Manager - Performance Marketing (New Delhi)
🏢 Signutra
📍 New Delhi